The

Research Paper
Chapter 1
• Background of the Study
• Statement of the Problem
• Significance of the Study
• *Assumptions of the Study
• Scope and Delimitation
• *Definition of Terms 1
 CHAPTER 1 THE PROBLEM
AND ITS BACKGROUND
• Background of the Study
 includes purpose and reason behind
the conduct of the study
(What made you conduct the study?)
 also serves as the introduction
 Sample: Background of the Study
• Social networking sites nowadays are very affordable and very easy
to install. It allows the enterpriser to create a new strategy and an
innovative way to advance her business. It helps them build
business relationship, improve their online trading and increase the
brand awareness.

• Social networking is a form of communication platforms that have

been growing over the past decade. It is a great way to produce
good affiliation with your customers and positive publicity around the
internet. The most influential and popular networking sites are
Facebook, Myspace, Twitter and Multiply. Having an account in one
of these sites is essential for an effective marketing campaign.
CHAPTER 1 THE PROBLEM AND
ITS BACKGROUND
• Statement of the Problem
the main problem that the research is
trying to solve
it follows the formulation of the title and
should be faithful to it
it specifically points the important
questions that the study needs to answer
it also serves as the bases of the
questionnaire
 Statement of the Problem

• This study identifies the outcomes of using social

networking sites in promoting our business. In this
research, we intend to further know how convenient and
effective on the part of young entrepreneurs to use social
networking sites as their tool for advertising and
marketing their goods and services.
CHAPTER 1 THE PROBLEM AND
ITS BACKGROUND
• Significance of the Study

(Why conduct the study?) You have to

identify who will benefit from the research
and how they will be benefitted
this should match with the
Recommendations
 Significance of the Study

• Since advertising goods and services through social

networking sites has reached the business world,
sharing information about products and services would
be an easy way to communicate to customers. It also
helps the people to post ideas and comments in
response to the business owners’ entries.

• The researchers believe that this study would have a

contribution on the fields of marketing and advertising
through giving information about the outcomes of using
social networking sites for product and service
promotion.
CHAPTER 1 THE PROBLEM AND
ITS BACKGROUND

• Assumptions of the Study

the expected outcome of the research
CHAPTER 1 THE PROBLEM AND
ITS BACKGROUND

• Scope and Limitations of the Study

determines the coverage of the study and
all the things that it will not cover in order
to be specific
 Scope and Delimitation
of the Study
• The scope of study is a section of a
research paper that explains what
information or subject is being analyzed.

For example, the scope of a historical

research paper includes a scope section
that explains what time period the writer is
analyzing.
 Scope and Delimitation
of the Study
• The delimitation of study is the explanation
of the scope of study.
• This section allows the writer to explain
why certain aspects of a subject were
chosen and why others were excluded.
• It is also common for a writer to explain
the chosen research method in this
section and explain why certain theories
were applied to the data.
 Scope and Delimitation

• This study is limited only to the students of St.

Scholastic’s Academy of Marikina, attending a
secondary education, school year 2010-2011, who are
engaged or interested in business. Their ages range
from 13 to 17 years old.
• The study will examine the students who use social
networking sites, like Facebook, Twitter, and Multiply, in
promoting their goods and services.
 CHAPTER 1 THE PROBLEM
AND ITS BACKGROUND
• Definition of Terms
defines technical terms based on how they
are used in the study, specifically in the
title
this aims to provide the readers or future
researches with the basic terminologies
that are important to understand the paper