• SIXTH MODULE

• BBA
SYLLABUS
Module 1: Introduction to E-commerce
Module 2: E-commerce models
Module 3 : E-advertising & Social media
Module 4: Electronic payment systems
Module 5: E-security
Module 6: E-commerce infrastructure
VALUE ADDED

• WORKSHOP ON E-COMMERCE
• INTERNSHIP WITH AMAZON
ASSIGNMENT

• 1 ASSIGNMENT – IM DAY
• II ASSIGNMENT – ECOMMERCE SITE THROUGH
WooCommerce using WORDPRESS
MODULE - 1

Framework,
Benefits and Impact of e-Commerce,
The Applications of e-Commerce,
e-commerce in India.
 Commerce is a division of trade or
production which deals with the
exchange of goods and services from
producer to final consumer

E-COMMERCE
It is commonly known as electronic marketing.
It consist of buying and selling goods and
services over an electronic system such as the
internet.
E-commerce is the purchasing , selling &
exchanging goods and services over computer
network or internet through which transactions or
terms of sale are performed electronically.
• E-commerce include
commercial transactions
involving an exchange of
value across organizational
boundaries
CURRENT AFFAIR
• Walmart-Flipkart deal shows both Indian
e-commerce’s coming of age & repetition
of history
• Walmart's acquisition of Flipkart
• May 15, 2018, 10:28 IST
• WHY this acquisition
E-commerce Is A New Way Of Conducting
Business, And As With Any Other New
Application Of Technology, It Presents Both
Opportunities For Improvement And Potential
Problems.
LEARNING OUTCOMES

• Identify several advantages of e-commerce

• Outline a multistage model that describes how e-commerce works
• Identify some of the major challenges that companies must overcome to
succeed in e-commerce
• Describe some of the current uses and potential benefits of E-commerce
• Identify several e-commerce applications
FA C EB O OK TO H IT E - C O M ME R CE M A R K E T W IT H B 2 C O F F E R IN G
BY VAR SH A BAN SAL
, ET BU R EAU |
U PD AT ED : MAY 0 5 , 2 0 1 8 , 0 8 .3 8 AM IST

• Facebook launched its marketplace

as a consumer-to-consumer
interface in India about six months
ago only to receive a lukewarm
response, competing with startups
such as Quikr and OLX.
HOW IT WORKS
BENEFITS TO
C U S TO M E R
O R G A N I Z AT I O N
• Customer can do transaction 24 hr
• E- commerce decreases the cost of a day
creating, processing, distributing,
• It provides customers with more
storing and
choices
• Retrieving paper based
• It allows quick delivery
information.
• It provides customers with less
• E commerce reduces the time
expensive products and service.
• Improved Image
• Customers can interact with other
• Improved customer service customer in electronic
• New found business partners. communication
• pay later option, accepted
across 100+ merchants!
• launched by PayU
• Amrish CEO
 IMPACT OF EC
T R A N S F O R M I N G O R G A N I Z AT I O N S
I M P ROV I N G D I R E C T
MARKETING

I M PAC T O N M A N U FAC T U R I N G

I M PAC T O N H R M , T R A I N I N G
A N D E D U C AT I O N

I M PAC T O N F I N A N C E A N D AC C O U N T I N G
• WSquare is a collaborative
workspace that provides a
Working Desk for Women
who are looking for an
alternative to work from
home or to just work
independently.
• Our purpose is to create an
environment that allows you
to focus on your work and
meet interesting women, all in
one place!
WEBSTORE.COM:
RARE AND
COLLECTIBLE
MERCHANDISE
• Webstore.com is an auction site
that is supported by donations and
advertisements, so costs are kept low,
and there are no membership fees.
Although not everything is sold at
auction at this site, the site's online
auctions are highly rated for rare and
collectible merchandise and state-of-
the-art electronics. Auction categories
include cameras, art, music, sports
memorabilia, real estate
APPLICATION OF E-COMMERCE
 D U N Z O I S A D A I LY
TA S K - M A N A G E M E N T
APP

Google is also preparing

to tap the domestic
Entering ecommerce market more
EC directly after recently
Fynd got
funding from investing in Bengaluru-
Google. app Dunzo and
Google 1st Fashion ecommerce company
direct online Fynd, said people familiar
investment with the developments.
with
Dunzo
Magento is an ecommerce
platform built on open
source technology which
provides online merchants
with a flexible shopping cart
system, as well as control over
the look, content and
functionality of their online
store. Magento offers powerful
marketing, search engine
optimization, and catalogue-
management tools.
E- C O MMERC E F R A M EWOR K - Kalakota And Whinston
 Jingdong and formerly called
360buy
 Chinese e-commerce
 headquartered in Beijing
 JD.com has launched an
office in Paris in a bid to help
build its relationships with
French luxury, fashion, food
and wine brands
FROM LEFT TO
RIGHT:
NEERAJ KUMAR,
AUBHIK NATH,
AND ZAINUDDIN
FAHAD.
CURRENT AFFAIRS
• Paytm has introduced
automatic recurring
payments,
• Publish Date : May 15,
2018
• https://www.jagranjosh.co
m/search/ecommerce-
feature_current-affairs
 INTERNET AND EMAIL SCAMS
• The Nigerian Scam
• Phishing Emails and Fake Web Pages
• This is known as the Nigerian scam, and also
• link address will begin with as the "4-1-9" (which refers to the section
https:// (note the "s" after http). of Nigerian Criminal Code that deals with

• PHISHING FAKES WILL fraud) and the "Advance Fee

OFTEN JUST HAVE HTTP:// Scam.“
(NO “S”). • emotions and willingness to help
against you.
• “legal” and other “fees” that must
be paid
 INTERNET AND EMAIL
SCAMS
• "Turn Your Computer Into a
Money-Making Machine!"

• Zombie Bots net

INDIAN EC ANALYSIS
DISADVANTAGES
T E C H N I C A L D I S A DVA N TAG E S
• There can be lack of system security, reliability
or standards.
• The software development industry is still
evolving and keeps changing rapidly.
• In many countries, network bandwidth might
cause an issue.
• Special types of web servers or other
software might be required by the vendor,
setting the e-commerce environment apart
from network servers.
• Difficult to integrate an e-commerce software
or website with existing applications or
databases.
N O N - T E C H N I C A L D I S A DVA N TAG E S
• Initial cost: The cost of creating/building
an e-commerce application in-house may
be very high.
• User resistance: Users may not trust.
• Security/ Privacy: It is difficult to ensure
the security or privacy on online
transactions.
• Lack of touch or feel of products during
online shopping is a drawback.
• E-commerce applications are still
evolving and changing rapidly.
• Internet access is still not cheaper
• Remote areas villages
• California-based company
that delivers razors and
other personal grooming
products to customers by
mail. It delivers razor blades
on a monthly basis and
offers additional grooming
products for home delivery.
• Acquired by unilever in
2 CHINESE COMPANY KNOWN AS "GREAT
CAT-AND-DOG WAR,"
• Liu Qiangdong, also
known as Richard Liu, is a
Chinese Internet
entrepreneur. He is the
founder of JD.com or
Jingdong Mall

• Jack Ma, is a Chinese

business magnate, investor,
and philanthropist. He is
the co-founder and
executive chairman of
Alibaba Group
 WE ASPIRE TO BE THE NEXT ALIBABA IN
B2B E-COMMERCE: MOGLIX, FOUNDER &
CEO, RAHUL GARG (18 TH MAY,2018)

• Moglix is India's leading online

store for industrial tools and
equipment.
• B2B
 CRYPTOGRAPHY AND ENCRYPTION
C RY P TO G R A P H Y E N C RY P T I O N

• Cryptography for Network and • The translation of data into a

Information Security. secret code. Encryption is the
Cryptography is a cornerstone most effective way to achieve data
of the modern electronic security. To read
an encrypted file, you must have
security technologies used
access to a secret key or password
today to protect valuable that enables you to decrypt it.
information resources on Unencrypted data is called plain
intranets, extranets, and the text ; encrypted data is referred
Internet. to as cipher text
H OW I T WO R K S