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Digital Advertising Measurability & Marketing Insights Gained

Display Advertising Impact on Search




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REPORT MET HODOLOGY

Display Advertising Impact on Search

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   Specific Media
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REPORT S UMMARY

 Study shows a strong correlation between


display advertising and search

pEY TApEAWAYS:


   

   



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Display Ads Increase Dealer Name and Branded Search

› !
!
   
Display Advertising Lift on Search Activity
  !   

#  # 
Average Search Lift


  
  Advertiser Category (Brand & Segment Terms)

Automotive 130%

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Median Lift 144%

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dealer name
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Consumers exposed to an advertisers͛ online display advertising were more likely


to click on search results than those who were not exposed

ORGANIC SEARCH:
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#  180% more likely to
click an organic search link 

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PAID SEARCH: a!  


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183% more likely to click a
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Add targeted display advertising to maximize overall search marketing
results and search advertising cost efficiency

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A higher number of automotive


shoppers see your search listings
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More people click on your search  

  

  
listings, both organic and paid ! 
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Solutions Summary

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p   B BOOp DIGITA ADV TISING POGAMS


FO FOD AND INCON M C D A S

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Our online advertising package


based on your individual needs, pelley Blue Book will create custom
advertising packages for ford and incoln Mercury dealers leveraging many
different ad placementsÁ resulting in reaching more lower funnel car shoppers.

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each in-market shoppers in your local area


66'         
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