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VS
Dariel Arnaldo
Farah U. Amanda
Sarah Diba R.
About
Ramayana &
Matahari
Vision: Seen as a 'Solution for Head Office:
Clothing Products' in the mass Jl. Wahid
market in Indonesia Hasyim,
Jakarta
5
Business Strategy
Analysis
Business Strategy
Leather
Industry Analysis of Ramayana & Matahari
Low Low High High High
*L = Low
H = High
Competitive Strategy Analysis of Ramayana
Store Expansion
• Ramayana opened three new outlets which currently have 115 outlets
Customer Experience
• Ramayana made an innovation by introducing Ramayana Prime outlets (Ramayana Prime has a new image
and concept but with the same market scope). The things that Ramayana did to improve Customer
Experience include: Transforming store appearance, shopping patterns, and merchandising
• Conduct an online campaign with the tagline #KerenHakSegalaBangsa which is a platform on various social
media
• Collaborate with Disney official partners
Corporate Strategy Analysis
Various advantage from member card
• Matahari Club Card di upgrade menjadi Matahari Reward (bekerja sama dengan OVO) Dengan beberapa manfaat : akses
ekslusif ke berbagai hak istimewa belanja dan pihak ketiga, dapat langsung tukar poin di kasir (karena dulu poin harus
ditukar dengan voucher ).
Store Expansion
• Matahari opened eight new outlets which currently have 155 outlets, 1 of them is new Nevada’s outlets (original
clothing product from Matahari)
Customer Experience
• Matahari bekerja sama dengan Disney dan Indonesia Fashion Forward (IFF)
• The things that Matahari did to improve Customer Experience include: Transforming store appearance, shopping
patterns, and merchandising, try to improve “first impression” dari tampilan barang yang dijual untuk menarik perhatian
konsumen
Ramayana’s and
Matahari’s Basic
Accounting Reports
Ramayana’s
Accounting Strategy
Choice of Accounting Policies
Estimated Life
Building 10 – 20
Renovation and Fixtures 4 -8
Shop Equipment 4–8
Coveyances 4
Office Equipment 4-8
Matahari’s Accounting
Strategy
Choice of Accounting Policies
Estimated Life
Building 20
Building Renovation 5
Equipment and 8-14
Installation
vehicles 4
Ramayana’s
Accounting Strategy
Choice of Reporting Format
PSAK 1
PSAK 1
• Ramayana uses moving average method to determine • Ramayana has been audited by external auditor (EY –
its inventory cost Purwantono, Sungkoro & Surja) and stated in its opinion
• Matahari uses retail inventory method to determine its that Ramayana financial statements present fairly in
inventory cost. accordance with Indonesian Financial Accounting
Standards.
• Matahari has been audited by external auditor ( PWC –
Tanudiredja, Wibisana, Rintis & Rekan) and stated in its
opinion that Matahari financial statement present fairly in
accordance with Indonesian Financial Accounting
Standards.
Quality of Disclosure
• Does the company provide adequate disclosures to • If accounting rules and conventions restrict the firm
assess the firm’s business strategy and its economic from measuring its key success factors appropriately,
consequences? does the firm provide adequate additional disclosure
• Yes, they want to increase their sales by make a new to help outsiders understand how these factors are
concept of Ramayana = Ramayana Prime being managed?
• Do the footnotes adequately explain the key • So far, there’s no rules that restrict Ramayana from
measuring its key success factors
accounting policies and assumptions and their logic?
• Yes, they explain their accounting policies and estimates • If a firm is in multiple business segments, what is the
quality of segment disclosure?
• Does the firm adequately explain its current
• Product segments. Ramayana divided their product
performance?
segment into 2 products: clothes & accessories and goods.
• Yes, Ramayana explain about their performance in And Ramayana disclose it
Financial Highlight on their Annual Report
• How forthcoming is the management with respect to
• How good is the firm’s investor relations program? bad news?
• There’s no relation with investor program • Management explain what problem they faced, increase
and decrease reasons of their sales and assets
Red Flag
• Unexplained changes in accounting, • An increasing gap between a firm’s reported
especially when performance is poor income and its tax income
• So far there’s no unexplained changes in accounting • There’s no material difference between both
Ramayana’s and Matahari’s income and tax in 2017 and
• Unexplained transactions that boost profits 2016
• There’s a decreasing profits and they explained the
reason why it happened • Qualified audit opinions or changes in
independent auditors that are not well
• Unusual increases in accounts receivable in
justified.
relation to sales increases
• Ramayana Matahari are audited by Big 4 External
• No unusual decreases in AR in relation to sales decreases Auditor and of course their opinion are guaranteed
• Unusual increases in inventories in relation • Related-party transactions or transactions
to sales increases between related entities.
• No unusual decreases in inventories in relation to sales • Ramayana and Matahari explained and lists their related
decreases entities and transactions
Financial Analysis
Financial Analysis
33
Macro Economy Assumption
Ramayana
Description 2015 2016 2017 2018e 2019e 2020e
GDP of Indonesia 4,80% 5,00% 5,10% 5,20% 5,30% 5,40%
Inflation Rate 3,40% 3,00% 3,60% 3,25% 4,00% 4,00%
Inhabitant (in Million) 254 261 264 267 270 275
Poverty Rate 11,00% 10,70% 10,10% 10,00% 9,80% 9,70%
Industry Growth 6,29% 5,90% 6,12% 8,87% 10,03% 11,03%
Sales Growth of Ramayana - 5,53% -4,17% 4,94% 5,03% 5,12%
G&A Expense Growth - 4,15% 2,68% 1,06% 5,03% 5,12%
Selling Expense Growth - 5,63% -7,57% 6,94% 5,03% 5,12%
Matahari
Description 2015 2016 2017 2018e 2019e 2020e
GDP of Indonesia 4,80% 5,00% 5,10% 5,20% 5,30% 5,40%
Inflation Rate 3,40% 3,00% 3,60% 3,25% 4,00% 4,00%
Inhabitant (in Million) 254 261 264 267 270 275
Poverty Rate 11,00% 10,70% 10,10% 10,00% 9,80% 9,70%
Industry Growth 6,29% 5,90% 6,12% 8,87% 10,03% 11,03%
Sales34Growth of Matahari - 8,99% 1,27% 4,94% 5,03% 5,12%
Selling Expense Growth - 9,32% 4,35% 2,81% 5,03% 5,12%
Macro Economy Analysis
To see the growth rate of the company based on macroeconomic, industrial and corporate analysis.
Ramayana Matahari
Based on the growth of Indonesia's GDP, increasing population, reducing Based on the growth of Indonesia's GDP, increasing population, reducing
poverty and increasing industrial growth, the decline in Ramayana sales in 2017 poverty and increasing industrial growth, the sales of Matahari also
is deemed incompatible with Indonesia's economic conditions. decreased in 2017 even though Matahari did not experience a decline as
This was also acknowledged by Ramayana in their Annual Report. Most likely far as Ramayana.
this was influenced by a significant increase in inflation from 2016, which was This decline in performance is also said by Matahari in their Annual
based on information from APRINDO that the public experienced a decline in Report, where retail companies are indeed experiencing sluggishness. But
purchasing power and most likely in the middle to lower class (Ramayana target maybe, the purchasing power of the middle class (the target market for
market). the Sun) does not go too far. Matahari also identified the number of new
However, in 2018-2020 Ramayana sales continue to increase, this is in line with market competition from online sales.
the results of the Ramayana quarterly report in 2018 and information from But in line with Ramayana, in the following years Matahari managed to
APRINDO. Then in 2019 it is also estimated that the increase in sales is the rise to improve its performance.
impact of the election (people's purchasing power increases).
Income Statement Analysis
Growth analysis in I/S based on revenue/sales because Sales Growth is the most beneficial component in making
forecasting assumptions in this situation.
Growth > Indonesia’s GDP Analysis of I/S Ramayana Analysis of I/S Matahari
This data is obtained from the assumption In 2018 there was a decrease in NI due to In 2018 - 2020, Matahari continues to
of Indonesia's economic growth issued by the formulation of using an average of NI experience an increase in revenue in line
the government. 3 years back. However, in 2019-2020 it with the growth in COGS and sales
has increased in revenue and Net Income, expenses.
in line with the cost of goods sold and
other expenses. This is in line with the government's
assumptions regarding Indonesia's GDP.
But the decrease of Ramayana’s NI in
2017-2018 not in line with the
government's assumptions regarding
Indonesia's GDP.
Financial Position Analysis
Growth analysis in F/P based on total assets because in this case the Assets play an important role in analyzing the
development of the company.
MATAHARI MATAHARI
Profitability 2017 2018e 2019e 2020e Profitability 2017 2018e 2019e 2020e
1 ROE 81,92% 77,39% 71,57% 69,80% 1 ROE 81,92% 76,67% 72,77% 72,80%
2 ROA 35,14% 40,65% 39,34% 39,05% 2 ROA 35,14% 39,03% 37,77% 37,49%
3 Gross Margin 62,47% 62,73% 62,73% 62,73% 3 Gross Margin 62,47% 62,73% 62,73% 62,73%
4 Operating Margin 23,71% 25,08% 25,08% 25,08% 4 Operating Margin 23,71% 25,08% 25,08% 25,08%
5 EBITDA Margin 23,91% 24,81% 24,81% 24,81% 5 EBITDA Margin 23,91% 24,81% 24,81% 24,81%
6 NPM 19,03% 19,73% 19,73% 19,73% 6 NPM 19,03% 19,73% 19,73% 19,73%
7 TATO 184,69% 205,97% 199,33% 197,89% 7 TATO 184,69% 197,75% 191,37% 189,99%
Valuation
Implementation
Valuation Models
Discounted
Dividend
Model
Discounted
Cash Flow
Model
Price
Multiples
PERGERAKAN SAHAM RAMAYANA
42
PERGERAKAN SAHAM MATAHARI
Discounted Dividend Model
Ramayana Matahari
Risk free 5,25% Risk free 5,25%
Market risk premium 5,00% Market risk premium 5,00%
Beta Ramayana 1,53 Beta Matahari 1,23
Cost of Debt 0% Cost of Debt 0%
Tax Rate 25% Tax Rate 25%
Outstanding Share 7.096.000.000 Outstanding Share 2.917.918.080
Out. Share in million 7.096 Out. Share in million 2.918
2017 2018e 2019e 2020e Constant 2017 2018e 2019e 2020e Constant
Period 0 1 2 3 4 Period 0 1 2 3 4
NI 406.580 399.838 421.029 443.765 468.172 NI Rp1.907.077 Rp2.081.075 Rp2.191.372 Rp2.309.706 Rp2.436.740
Dividend 242.021 283.612 332.351 389.466 389.466 Dividend Rp1.414.023 Rp1.603.641 Rp1.818.686 Rp2.062.568 Rp2.339.155
Equity 3.494.345 3.812.633 3.901.311 3.955.610 4.034.316 Equity Rp2.327.985 Rp2.689.022 Rp3.061.709 Rp3.308.846 Rp3.406.432
DPR 59,53% 70,93% 78,94% 87,76% 83,19% DPR 74,15% 77,06% 82,99% 89,30% 96,00%
ROE 11,64% 10,49% 10,79% 11,22% 10,49% ROE 81,92% 77,39% 71,57% 69,80% 81,92%
growth 4,71% 3,05% 2,27% 1,37% 1,76% growth 21,18% 17,75% 12,17% 7,47% 3,28%
11,64% 10,49% 10,79% 11,22% 11,60%
2017 2018e 2019e 2020e 2021e 2017 2018e 2019e 2020e 2021e
Debt - - - - - Debt - - - - -
Equity 3.494.345 3.812.633 3.901.311 3.955.610 4.034.316 Equity 2.327.985 2.689.022 3.061.709 3.308.846 3.406.432
Debt + Equity 3.494.345 3.812.633 3.901.311 3.955.610 4.034.316 Debt + Equity 2.327.985 2.689.022 3.061.709 3.308.846 3.406.432
(1 - Tax Rate) 75% 75% 75% 75% 75% (1 - Tax Rate) 75% 75% 75% 75% 75%
WACC 12,90% 12,90% 12,90% 12,90% 12,90% WACC 11,40% 11,40% 11,40% 11,40% 11,40%
2017 2018e 2019e 2020e 2021e 2017 2018e 2019e 2020e 2021e
Period 0 1 2 3 4 Period 0 1 2 3 4
Growth (by GDP) 5,20% 5,30% 5,40% 5,50% Growth (by GDP) 5,20% 5,30% 5,40% 5,50%
Net Income 406.580 427.722 450.391 474.713 500.822 Net Income 1.907.077 2.006.245 2.112.576 2.226.655 2.349.121
Interest (1-t) - - - - - Interest (1-t) 13.705 14.417 15.182 16.001 16.881
Depreciation 183.684 193.236 203.477 214.465 226.260 Depreciation 293.316 308.568 324.923 342.468 361.304
Capex 140.144 147.431 155.245 163.629 172.628 Capex 319.663 336.285 354.109 373.230 393.758
Working Capital (147.181) (154.834) (163.041) (171.845) (181.296) Working Capital 89.299 93.943 98.922 104.263 109.998
FCFF 597.301 628.361 661.664 697.394 735.750 FCFF 1.805.136 1.899.003 1.999.650 2.107.631 2.223.551
Terminal Value 7.357.503 Terminal Value 22.235.508
Discount Rate (WACC) 12,90% 12,90% 12,90% 12,90% 12,90% Discount Rate (WACC) 11,40% 11,40% 11,40% 11,40% 11,40%
Period 0 1 2 3 3 Period 0 1 2 3 3
Discount Factor 1,00 0,89 0,78 0,69 0,69 Discount Factor 1,00 0,90 0,81 0,72 0,72
Discounted FCFF 597.301 556.564 519.098 484.614 5.112.680 Discounted FCFF 1.805.136 1.704.670 1.611.327 1.524.541 16.083.904
Current Price 1.150 1.150 1.150 1.150 Current Price 4.830 4.830 4.830 4.830
Outstanding Share 7.096 7.096 7.096 7.096 Outstanding Share 2.918 2.918 2.918 2.918
Market Value of Share Cap. 8.160.400 8.160.400 8.160.400 8.160.400 Market Value of Share Cap. 14.093.544 14.093.544 14.093.544 14.093.544
Debt - - - - Debt - - - -
Cash & Cash Equivalents 1.142.654 1.166.494 1.061.985 738.069 Cash & Cash Equivalents 1.582.817 2.257.308 2.495.103 2.383.316
Enterprise Value 7.017.746 6.993.906 7.098.415 7.422.331 Enterprise Value 12.510.727 11.836.236 11.598.441 11.710.228
EBITDA 669.993 668.007 703.411 741.395 EBITDA 2.709.253 2.875.682 3.028.093 3.191.610
EV/EBITDA 10,47 10,47 10,09 10,01 EV/EBITDA 4,62 4,12 3,83 3,67
Current Price 1.150 1.150 1.150 1.150 Current Price 4.830 4.830 4.830 4.830
Equity 3.494.345 3.812.633 3.901.311 3.955.610 Equity 2.327.985 2.689.022 3.061.709 3.308.846
Outstanding Share 7.096 7.096 7.096 7.096 Outstanding Share 2.918 2.918 2.918 2.918
Book Value 492,44 537,29 549,79 557,44 Book Value 797,82 921,56 1.049,28 1.133,98
P/BV 2,34 2,14 2,09 2,06 P/BV 6,05 5,24 4,60 4,26
Price Multiples
INTRINSIC MULTIPLES
PRICE MULTIPLES
48
Final Decision
Final Decision
Thank you!