Introduction: The Adoption of Internet

in India

Chapter 1
Internet In India
 Digital India Initiative

• Various digital initiatives are taken by the government to enable the citizens
to take part in e-governance efforts.

• E-governance facilitates
• The delivery of government services, exchange of information and
communication transactions.
• Integration of various stand-alone systems and services between
government-to-customer (G2C), government-to-business (G2B) and
government-to-government (G2G).
• Back office processes and interactions within the entire government
framework.

• Enabling of digital ecosystem by the government leads to acceptability of

technology-assisted services.

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 Digital Commerce

• Digital commerce is the buying and selling of goods and services using
the Internet, mobile networks, and commerce infrastructure.

• Digital commerce in India was expected to touch 2.1 lakh crore by end of
the year 2016, growing 68 per cent from December 2015.
• Online travel continued to account for 61 per cent share of the market at
76,396 crore.
• Online non-travel, comprising segments like e-tailing, financial service,
matrimony, and classifieds accounted for 49,336 crore at the end of
December 2015.

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 Digital Commerce

• An increase in the infrastructure for delivery and use of digital goods will
increase the consumers’ trust in them leading to a greater adoption of
these goods and services.

• The rapid growth in India’s Internet usage lead to an enormous amount of

money being funnelled into e-commerce related start-ups over the past six
to seven years.

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 Impact of Cellular Wireless Evolution

• In India, there are two major networks that offer wireless telephone
technology: GSM (Global System for Mobile Communication) and CDMA
(Code Division Multiple Access).

• These fist generation (1G) phone systems which were based on analogue
technology were overtaken by the digital systems in the early 1990s.

• The need for higher speeds was met by the introduction of second-
generation (2G) phone systems,

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 Impact of Cellular Wireless Evolution

• Increase in the usage of phones lead the emergence of new applications

for using the phones for data transfer, such as to download information
from the Internet or to send video.

• This increased the demand for systems with high-speed data transfer
capability.

• This demand was satisfied by the third generation (3G) systems which
were able to provide a significant improvement
in capability over the 2G systems.

• Since then, fourth generation (4G) systems have emerged and have taken
data capacity to new levels.

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 Net Neutrality

• Net neutrality is the principle to treat all Internet traffic equally.

• On February 8th, 2016, Telecom Regulatory Authority of India (TRAI)

banned differential pricing of data services by internet service providers in
India.

• This was done to hold back companies from violating net neutrality
• Facebook’s Internet.org.
• Aircel’s Wikipedia Zero
• Airtel’s free access to Google and
• Reliance’s free access to Twitter.
• Airtel’s collaboration with Flipkart

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 Social Media in India

• For many connected users in India, access to the Internet is primarily for
accessing social media networks.

College students
(33%) form the
largest demographic
of active social
media users in India,
working women and
non-working
women register just
7 per cent and 11 per
cent respective share
in that user base.

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 Social Media in India

• The most popular activities on social media include maintaining one’s own
virtual profile on the likes of Facebook and Twitter, posting and sharing
an update, as well as replying to something a friend has posted.

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 Corporate Sponsored Free Wi-Fi Initiatives in India

• As of the year 2017, the Government of India plans to provide free Wi-Fi to
1,050 villages under a new pilot project known as Digital Village
• Each village is likely to get its own Wi-Fi hotspot mounted on a special
tower to which villagers can connect using their cell phones.

• As of 2016, many companies have taken an initiative to provide free Wi-Fi

in India
• Google : In 10 railway stations in India.
• Paytm : In the Delhi National Capital Region (NCR).
• Tata Docomo and Vodafone : In popular shopping zones in Delhi.
• Ozone : In various cafes and railway stations.

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Characteristic Features of the Internet
 Web 2.0

• The term Web 2.0 describes World Wide Web websites that emphasize
user-generated content, usability and interoperability for end users.

• Web 2.0 technology facilitates various activities some of which include:

• Blogging : user-generated content where entries are made in journal style
and displayed in reverse chronological order.
• Wikis : A website that allows the visitors to add, remove, edit and change
content without registering on the site.
• Folksonomy : It is an Internet-based information retrieval methodology
that categorize content such as web pages, online photographs, and web
links.
• RSS : It is a form of web syndication used by websites and weblogs to alert
users of a new content on the web page.

• A network effect is the effect that one user of a good or service has on the
value of that product to other people.
• The larger number of people in a network (or, the higher the usage), the
more valuable is the network.

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Web 1.0, Web 2.0 and Web 3.0: The differences and
Implications

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 Internet: A Private and Public Channel of
Communication
• Internet may be used as both a public platform (e.g., discussion/chat
forum and blog) and a private channel (e.g., e-mail, SMS, and IM)

• Some of the greatest strengths of Internet are:

• It reduces information asymmetry between information seekers (e.g.,
buyers) and information providers (e.g., sellers).
• It reduces distinction between a ‘technical’ and a ‘non technical’ person.
• It allows a free movement of information and connections.
• It encourages lack of control over users of the Internet.

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THANKYOU