Академический Документы
Профессиональный Документы
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in India
Chapter 1
Internet In India
Digital India Initiative
• Various digital initiatives are taken by the government to enable the citizens
to take part in e-governance efforts.
• E-governance facilitates
• The delivery of government services, exchange of information and
communication transactions.
• Integration of various stand-alone systems and services between
government-to-customer (G2C), government-to-business (G2B) and
government-to-government (G2G).
• Back office processes and interactions within the entire government
framework.
• Digital commerce is the buying and selling of goods and services using
the Internet, mobile networks, and commerce infrastructure.
• Digital commerce in India was expected to touch 2.1 lakh crore by end of
the year 2016, growing 68 per cent from December 2015.
• Online travel continued to account for 61 per cent share of the market at
76,396 crore.
• Online non-travel, comprising segments like e-tailing, financial service,
matrimony, and classifieds accounted for 49,336 crore at the end of
December 2015.
• An increase in the infrastructure for delivery and use of digital goods will
increase the consumers’ trust in them leading to a greater adoption of
these goods and services.
• In India, there are two major networks that offer wireless telephone
technology: GSM (Global System for Mobile Communication) and CDMA
(Code Division Multiple Access).
• These fist generation (1G) phone systems which were based on analogue
technology were overtaken by the digital systems in the early 1990s.
• The need for higher speeds was met by the introduction of second-
generation (2G) phone systems,
• This increased the demand for systems with high-speed data transfer
capability.
• This demand was satisfied by the third generation (3G) systems which
were able to provide a significant improvement
in capability over the 2G systems.
• Since then, fourth generation (4G) systems have emerged and have taken
data capacity to new levels.
• This was done to hold back companies from violating net neutrality
• Facebook’s Internet.org.
• Aircel’s Wikipedia Zero
• Airtel’s free access to Google and
• Reliance’s free access to Twitter.
• Airtel’s collaboration with Flipkart
• For many connected users in India, access to the Internet is primarily for
accessing social media networks.
College students
(33%) form the
largest demographic
of active social
media users in India,
working women and
non-working
women register just
7 per cent and 11 per
cent respective share
in that user base.
• The most popular activities on social media include maintaining one’s own
virtual profile on the likes of Facebook and Twitter, posting and sharing
an update, as well as replying to something a friend has posted.
• As of the year 2017, the Government of India plans to provide free Wi-Fi to
1,050 villages under a new pilot project known as Digital Village
• Each village is likely to get its own Wi-Fi hotspot mounted on a special
tower to which villagers can connect using their cell phones.
• The term Web 2.0 describes World Wide Web websites that emphasize
user-generated content, usability and interoperability for end users.
• A network effect is the effect that one user of a good or service has on the
value of that product to other people.
• The larger number of people in a network (or, the higher the usage), the
more valuable is the network.