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Chapter 1 - 1
1-1
Case: Requesting a
recommendation
• After four years’ study in
Northeastern University, you are
looking for a job.
• Ask some professor to write a letter
of recommendation for you.
Chapter 1 - 2
The Three-Step Process
50% Planning
25% Writing
25% Completing
Chapter 1 - 4
Analyzing the Situation
Chapter 1 - 5
Define Your Purpose
General Purpose Specific Purpose
Chapter 1 - 6
Check Your Purpose
What will change?
Is it realistic?
Is it acceptable?
Chapter 1 - 7
Profile Your Audience
Chapter 1 - 8
Gathering Information
Uncover Needs
Provide Information
Chapter 1 - 9
Select the Medium
Oral Written
Visual Electronic
Chapter 1 - 10
Oral Communication
• Conversations
• Interviews
• Speeches
• Presentations
• Meetings
Chapter 1 - 11
Written Communication
Memos Letters
Reports Proposals
Chapter 1 - 12
Visual Communication
Communicate Fast
Clarify Complexity
Overcome Barriers
Expedite Memory
Chapter 1 - 13
Electronic Communication
Oral Media
Written Media
Visual Media
Chapter 1 - 14
Choosing the Medium
Chapter 1 - 15
Chapter 1 - 16
Benefits of Organization
The Audience The Writer
Understanding Efficiency
Acceptance Energy
Time Career
Chapter 1 - 17
Defining the Main Idea
The The
Topic Main Idea
Chapter 1 - 18
Generating Ideas
Brainstorming
Mind Mapping
Storyteller’s Tour
Journalistic Approach
Support Points
Subject Matter
Audience Knowledge
Chapter 1 - 20
Choosing the Approach
Audience Reaction
Message Length
Message Type
Chapter 1 - 21
Outlining the Content
Alphanumeric Decimal
I. First Major Point 1.0 First Major Point
A. First subpoint 1.1 First subpoint
B. Second subpoint 1.2 Second subpoint
1. Evidence 1.2.1 Evidence
2. Evidence 1.2.2 Evidence
C. Third subpoint 1.3 Third subpoint
II. Second Major Point 2.0 Second Major Point
A. First subpoint 2.1 First subpoint
B. Second subpoint 2.2 Second subpoint
Chapter 1 - 22
Organization Chart Outlines
Provide Evidence
Chapter 1 - 24
Planning
Business Messages
Chapter 1 - 25