STRENGTHENING

ORGANIZATIONAL
CULTURE
BA 180
WHAT IS A
CULTURE?
 ORGANIZATIONAL
CULTURE
The basic pattern of shared
assumptions, values, and beliefs considered
to be the correct way of thinking about and
acting on problems and opportunities facing
the organization.

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 Benefits of having
strong organizational
culture
o A strong culture gives the company clear
values, and helps set and maintain the
direction of employees.

o It attracts talent and, more importantly,

retains them because people feel connected
to the organization.

o It helps the organization’s image, which can

help with both recruiting and sales.

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o It is a primary generator of real motivation
and commitment
What kind of
culture does an
organization want?
 Desired Organizational
Culture

A desired organizational culture is stable

and flexible — stable in the vision,
values and mission, but elastic in the
structure and operations; it should focus
on both external adaptation and internal
integration—adapting to the
customer and market and satisfying to
employees at the same time.

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 How does an
organization
know its culture?

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 FOUR-TRAIT MODEL

INVOLVEMENT

CONSISTENCY

ADAPTABILITY

MISSION

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 Involvement
Involvement is about building employees’
capability, ownership, and responsibility.
This trait reflects how much the
organization focuses on developing,
informing, involving your people and
getting them engaged.

A. Empowerment
B. Team Orientation
C. Capability Development
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 Consistency

Consistency is to examine whether an

organization have a strong and cohesive
internal culture.

A. Core Value
B. Agreement
C. Coordination & Integration

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 Adaptability

Adaptability is focusing on an
organization’s ability to adapt quickly to
the signals from the external environment,
including customers and the marketplace.

A. Creating Change
B. Customer Focus
C. Organizational Learning

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 Mission
Successful organizations have a clear sense
of purpose that defines long-term directions.
The Mission trait is useful in identifying
whether the organization is in danger
of shortsightedness or is equipped with
systematically defined strategic and action
plans.

A. Vision
B. Strategic Direction & Intent
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C. Goals & Objectives MM.DD.20XX
 How do you
improve your
culture?

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 Improving the
Organizational Culture

o Understanding the existing culture and

evaluating its strengths and weaknesses.

o Identify the desired culture — one that fits

the organization’s needs and strategic
direction.

o Unify the organization around the desired

culture.
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THANK YOU!