SUBMITTED TO:

DR.RIZWAN SHABBIR
SUBMITTED BY:
ABDUL REHMAN (9317)
M. JUNAID (9307)
ANAS SOHAIL (9303)
ZUBAIR HASSAN (9357)
AHSAN RAZA (9355)
CLASS:
BBA 5TH EVENING (A)

GOVT. COLLEGE UNIVERSITY FAISALABAD

PROJECT REPORT ON:

WHY PEOPLE PREFERRING TABLETS OVER THE

LAPTOP ?
Problem Identification:
Sales of Laptops are fluctuating due to the introduction of high technology
Tablets.

- Industries adopting Tablets are as follows:

Sectors percentage

Financial services 36.8%

High Tech industry 11.4%
Health Care 10.5%
Objectives :
 To analyze the behavior of customers of laptop and tablets.

 To gauge the awareness of the public and their sources of

information on working executive class and student’s
satisfaction with Laptops.

 To access the level of satisfaction in public for the usage of

Laptops as well as Tablets.

 To compare the popularities of both Laptops as well as Tablets

in terms of various factors such as portability, quick internet
access, easy browsing, gaming facilities, applications and type
of operating systems.

 To study the consumer perception toward laptop and tablets

Theoretical Framework
Differences Between Laptops & Tablets

NATURE Laptops Tablets

Customization Nowadays Customer can customize it can’t be customize

Product Behavior Light Very Light (It’s a very mobile device)

Portability portable portable

Price Expensive very expensive

Keyboard Physical Virtual

Gaming facilities A bit slow Excellent, Easy to play

Operating system A full-fledged OS Lack of OS

SG connectivity No Yes
ls The Term Laptop Being Phased out?
Today technology allows devices to be slimmer, smaller and better for mobile computing
by design, so the size of portable computers (both in thickness and weight) is
decreasing. For this reason, options that once defined the difference between a laptop
and notebook computer are separated by a small. almost invisible fine line today.

Laptop is becoming less frequently used is because a portable "comparable to

desktop" system today could easily lead to heat discomfort and possible injury if left in
your lap for extended periods of time. By calling a laptop a notebook, it also removes
the association that the portable device is well-suited to being used only on your lap.
Another reason that the term laptop does not fit in with today’s technology is that these
traditionally heavier portable computers that once were clearly a laptop are just not
being made anymore.
Methodology for data collection

Exploratory Research

Exploratory research and conclusive research (Random sampling)

Type of investigation

Causal study

Time Horizon (Longitudinal study)

Data collected from customers of laptop and tablets in market and personally friends who use
these devices

Data collection

For this study, data is collected by survey method using questionnaire.

Sampling design
Sample size 25

Type of sample simple random

Sampling for this study the respondents were customers of laptops and
tablets only were selected and friend who use these devices.

Research Instrument close ended questions

Method The respondents were contacted personally and interviewed

Questionnaires
Factors Very important important Neutral Less important very less important

Entertainment
(game oriented) 17% 31% 28% 10% 14%

Value for price 22% 18% 19% 20% 21%

Reliability 19% 23% 13% 17% 28%

Efficiency of battery 31% 28% 17% 14% 10%

Comfort 20% 18% 23% 21% 11%

Quality 22% 19% 20% 21% 18%

Light in weight 22% 20% 19% 21% 18%

Variables
Independent variable dependent variable

High technology tablets  Sales of laptop

increase in technology  sales of tablets

Data Analysis
Conclusion
 Due to increase in technology mass is turning towards gadgets like tablets,
iPhone etc. They do offer a competitive edge over pcs and laptops.

 However, if we see the problem minutely we do identify various factors

that hold a trade off in the sales of both the laptops and tablets.

 As per the various researches conducted by others we can conclude that

our elite corporate working population would opt for laptops over handy
tablets. ln other case, our youth which favors high internet speed access
and excellent gaming facilities and portability would rather go tor tablets.