Академический Документы
Профессиональный Документы
Культура Документы
|
| |
G
What is happening?
Why is it happening?
Profitability control
Efficiency control
Strategic control
Responsibility-top management,marketing
auditor
Purpose ±to examine whether the company
is pursuing its best opportunities with respect
to markets, products & channels .
Tools-
Marketing effectiveness rating instrument
Marketing audit
Marketing excellence review
Company ethical & social responsibility review