Академический Документы
Профессиональный Документы
Культура Документы
“Pilot” Analysis
By MaiLei Meyers, Rafael Gallegos, Haruko Mechtel, and Sunny Vuong
1
Agenda
December 10, 2018
1. Background
○ Criteria + Methodology
○ Family Tree
2. Analysis
3. Key Findings
2
Criteria +
Methodology
• Interviewees
○ 8 subjects
○ Ages 18 to 27 years old
○ 4 unfamiliar with the show, 4 familiar with
the show
○ Via familial and social networks
• Criteria for Analysis
○ Diversity
○ Representational intersectionality
■ Social identities/social groups
3
Family Map + Premise
● Jay + Gloria
○ Manny
● Claire + Phil
○ Haley, Alex, Luke
● Cam + Mitchell
○ Lilly
4
Key Findings
5
GLORIA DELGADO-PRITCHETT
6
Precarious Diversity - Gray
Gloria &
“I wouldn’t call it misappropriation because
stereotypes are born from people’s real world
Stereotypes
experiences which usually everyone can relate to.”
“Gloria stood out to me even when I was younger. “The current conjuncture destabilizes the alliance between
[...] It feels like her character is very played up to demography and representation as a response to exclusion,
make that distinction [between ethnic and social invisibility, and stereotypes and reorders it around diversity
backgrounds.]” and multiculturalism as markers of consumer brands, lifestyle
choices, and post-racial cultural appreciation.”
“For example, Jay calling Lilly a “potsticker.” Along
with his [Mitchell’s] speech he made on the plane
[about her].”
7
JAY PRITCHETT
8
Precarious Diversity - Gray
“In this context, multicultural programming “Having a white father who’s married to an Asian
content is very much an element of woman without really trying to understand her
branding and marketing deployed by culture even though it’s important to her.”
content producers to reach precise sectors
of their desired markets (for instance, “The main clan, Phil and Claire. That represents
reality television shows about rural white my family the best. [...] Jay is one of the most
working-class families)” relatable on a general scale. You know a Jay, you
have a Jay in your life.”
9
Previous Shows
that Ensemble
Diversity
Sesame Street (1969-present) Magic School Bus (1994-1997) Hey Arnold! (1994-2004) Barney & Friends (1992-2009)
1
0
Scrubs (2009-2010) Interviewees Will and Grace (1998-present)
Choices
“It does surprises me how long this comedy series have been
on TV. However, I do get how people still feel interested by it,
likely because it gives out true reality representations
without the offensive aspects.”