SAP Data Services

Deliver Trusted Data

Speaker’s Name, SAP
Month 00, 2017

PUBLIC
Introduction
Organizations have shifted their thinking about how to get value from
information assets

Deliver Right Information, Drive Tangible Business Clear Insights through

Right Now Outcomes Connected Data
From data-in-weeks or months to From data truth to data trust From data lives in a warehouse
real-time data to data lives everywhere

Driven by digital business transformation

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 3

 Barriers to optimizing information yield from data-driven initiatives

43% of executives report that their biggest

business and data related challenge is data and
analytics silos within their organization1

Poor data quality is a primary reason for 40%

of all business initiatives failing to achieve their
targeted benefits2

By 2020, 60%
of information delivered to
decision maker will be considered by them always
actionable – doubling the rate from the current
(2015) level3

1 Economist Intelligence Unit: 2015 Survey of 300 Leaders in Data Analytics; 2. Gartner: “Measuring the Business Value of Data Quality” Oct 2015; 3. IDC: “FutureScape: Big Data & Analytics” 2015
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 4
 Information excellence for a Digital Enterprise
Deliver trusted, complete, and relevant information

SAP HANA PLATFORM

Applications

Systems

Devices Migrate & Retire

Integrate BUSINESS
ANALYTICS
PROCESSES
Paper to
Digital

Files
Create and Associate Improve and Manage
Manage Master and Manage Manage Data Information
Data Content Quality Lifecycle

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 5

How Can SAP Help You Achieve Information Excellence with

SAP Data Services

 From the Leader in
Data Integration & Quality
SAP Data Services is best-in-class data management software providing data
quality and data integration capabilities. Quickly integrate, transform, and improve
your enterprise data—simply—to unlock meaning from all of your organization’s
data. Transform your data into an actionable, ever-ready resource for business
insight – and use it to streamline processes and maximize efficiency.

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7

What is SAP Data Services?

SAP Data Services software empowers IT users to easily

• Access wide variety integrate, transform, improve, and deliver accurate, complete
& volume of data data to support operational and analytical data-driven
• Perform simple to initiatives.
complex data
cleansing
transformations Access any Transform any Deliver data
• Gain high- data data anyway trust and
performance parallel anywhere confidence to
processing
anyone

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 SAP Data Services – Key Capabilities
Data Integration, Data Quality, Data Profiling and Text Data Processing

SAP BW SAP DATA SERVICES SAP BW Access and extract

structured and
SAP Business One consistent UI unstructured data, SAP
Suite

Oracle apps
SAP Business
Suite 1 and non-SAP, in batch or
real-time
Oracle apps
Unified Metadata
SAP One Runtime
HANA
batch /
real time
Architecture &
Services
ETL

Data Quality
batch /
real time
SAP
HANA 2 Transform, cleanse, match
and consolidate data
Databases
Databases
Profiling
Scale from single to

Files /
Text Analytics
3 multiple servers for all
volumes of data
Unstructured One Administration Environment
text Files
(Scheduling, Security, User Management)
documents
Web Services, Web Services,
JMS, XML JMS, XML
4 Support wide variety of
SAP and non-SAP targets
Sources Profiling / Integration / Targets
Data Quality / Entity Extraction
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 9
SAP Data Services – Broad Access
Connectivity to Databases, Applications, Files, Transports & Unstructured Content
Databases Applications Files/Transport Unstructured Mainframe
Content (with Partner)

 HANA  SAP Bus Suite  Text (delimited /fixed  Extracts context  ADABAS
• tables  Extractors width) from any text or
• views  ISAM
 ABAP
 EBCDIC binary file types
 Oracle  BAPI (docs, pdfs,  VSAM
 Idoc  XML ppts…)  Enscribe
 DB2  RFC Direct read
 Cobol  Understands  IMS/DB
 Sybase ASE / IQ  SAP NW BW context in 31
 Odata  RMS
 SQL Server  SAP Rep Server languages
 Excel  Both direct and
 Informix  SAP LT Rep Srvr
 HTTP/HTTPS changed data
 MySQL  SuccessFactors
 FTP/sFTP/SCP
 Teradata  JD Edwards
 JMS
 JDBC/ODBC  Oracle Apps
 Web Services
 Netezza  PeopleSoft  WSDL, WADL
 HP Neoview  Siebel  SOAP, REST, JSON SAP Data Services Adapter Kit (SDK)
 oData simplifies building connectivity to any
 MongoDB  Salesforce.com
 HADOOP - HDFS applications and Big Data sources
 Google Big Query
 VCF* *Variant Call Format for storing gene sequence variations
 HADOOP Hive
 ESRI Shapefile Please refer to https://service.sap.com/sap/support/pam

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SAP Data Services – Deep SAP Application Integration
Native Access to SAP Business Suite
Over 5,000 Content Business content No ABAP coding De-facto SAP
Extractors certified instead of native tables Initial & delta loads data integration

SAP Business Suite

(via ABAP, IDocs,
BAPI, RFCs)

SAP extractors
(via Full + Delta)
SAP Data Services

Fully
understands Fully able
SAP to leverage
application pre-built
model and SAP
metadata Extractors

Solution deployed within days instead of months by large CPG and Hi-tech customers
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SAP Data Services – Optimized for SAP HANA
Enhanced Performance with Smart Push-Down Processing
Data Services

SAP
Design… Sources HANA
target

Traditional (E-T-L) Sources

SAP
HANA
execution…
Job Server

Under right
conditions, Data Sources SAP
Services Optimizer HANA
chooses (E-L-T) Job Server

Parallel Data HANA Calculation Views

Transfer “Pipe” Push-down processing
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SAP Data Services – Optimized for Data Replication & Transformation
Multiple and Unique Change Data Capture Mechanisms with RTL concepts

Sources Target Data Systems

Data Services

SAP Replication Server

Sources Job Server

SAP Landscape Transformation

REPLICATION TRANSFORMATION LOAD

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SAP Data Services – Friendly User Experience
Highly Productive Drag-and-Drop Graphical Environment
Fully Graphical user interface
A Workflow
 Drag-and-Drop design paradigm
 Same approach for simple to complex flows, single or
multiple flows, and workflows

A Simple A Complex
Dataflow Dataflow

Canvas for
flow logic

Annotations

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SAP Data Services – Ready to Use Transformations
Choose from Hundreds of Pre-Built Transforms and Customizable Functions
Standard
Functions

Standard
Custom Function using
Transforms
Data Services 4GL
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SAP Data Services – Ensure Data Trust
Most Complete Data Quality Capabilities in One Solution
Parse &
Input Correct Match Consolidate Enrich
Standardize

Field1: Bob oldstead

Field2: 175 Riviington Ave suite 2 First Name: Robert
Field3: Manhatten, new yourk MiddleName: E
Field 4: 10002 Last Name: Oldstead
AddressL1: 175 Rivington Ave
First Name: Bob AddressL2: Suite 2
Last Name: Oldstead City: New York
AddressL1: 175 Riviington Ave suite 2 State: New York
AddressL2: Manhatten, new yourk Zip Code: 10002-2517
AddressL3: 10002 Longitude: 40.7325525
Latitude: -74.004970
First Name: Bob Phone: (847) 442-5555
Last Name: Oldstead Email: robo@tcabuilders.com
AddressL1: 175 Rivington Ave First Name: Robert
AddressL2: Suite 2 MiddleName: E
City: New York Last Name: Oldstead
State: New York AddressL1: 175 Rivington Ave
Zip Code: 10002 AddressL2: Suite 2
Robert E. Oldstead City: New York
New York, NY Bob Oldstead , … State: New York
10002 Robert E. Oldstead , … Zip Code: 10002
robo@tcabuilders.com Phone: (847) 442-5555
847 442-5555 Email: robo@tcabuilders.com
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 16
SAP Data Services – Extract & Understand Unstructured Text
Automatically & Natively Identify the Entities, Facts, and Feelings Hidden Within

Who, What, Where, When, How much, as well as Feelings

DATE

2012 Toyota Highlander, 1G1JF27W8GJ178227. Policy VEHICLE/LAND

VEHICLE/VIN
#456-788-99. $500 deductible. Insured are William Thomas Snow POLICY NUMBER (CUSTOM)

CURRENCY
and Christine W. Snow. On 1/09/13, received via text message "In
ORGANIZATION/ COMMERCIAL
accident! Need tow truck." and "Corner of Winter & Cross Rd". Dr. TIME

DAY
Snow slid through a stop on the snowy road and hit the stop sign.
NOUN_GROUP

Significant damage to front of the car. He was unhappy at tow truck FACILITY/PATH
SENTIMENT
response time. Contact wtsnow@medicalcenter.com or WEAK NEGATIVE SENTIMENT
MAJOR PROBLEM
651.772.1234. Advance Appraisals Inc. to come out at 8:30am
PERSON
Monday to make further assessment. REQUEST
URL/EMAIL
PHONE

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 SAP Data Services: Treat Data as High Value Asset
Protect & Secure Data with Encryption/Decryption and Masking of Sensitive Data

Encryption of data Public Private

Key Key

Encryption Decryption
Original, Scrambled Original,
sensitive data data sensitive data

Masking of data
Data
Masking Cust ID Name Salary Location
Cust ID Name Salary Location
17231 John Carter 140,000 54601-WI 10000 John Carter 74,456 98321-KZ
21113
21113 Eddie Smith 90,000 54601-WI 21113
10001 Eddie Smith 134,976 76540-BA

Cust ID Credit Card Exp. Date Cust ID Credit Card Exp. Date

21113 1234-2345-3288-1223 Jan 13, 2000 10001 ####-####-####-1223 Dec 1, 1933

Original, 10001 ####-####-####-3458 Jan 30, 1951
sensitive
21113 4567-1111-2222-3458 Apr 2, 2002
Anonymized
data 21113 8979-2222-3488-0002 Dec 10, 2003 data 10001 ####-####-####-0002 Sep 15, 1925

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SAP Data Services - High Performance and Scalability
Automatic Processing Optimization with Grid-Computing and Load Balancing of Jobs

Job execution

Multi-
threaded Parallel Processes
Process

Server Group

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How Can SAP Help You Solve the

Top 5 Data Related Challenges

Common Use Scenarios
1) Business Intelligence/Data Warehousing and 2) Extraction/Analysis of Unstructured Text

Business Intelligence / Unstructured Text

Data Warehousing Extraction /
Analysis

BI Platform
Data
Services
Profiling

Data
Services

Data Warehouse
 Extract meaning (entities and facts) from
– Analyze condition of data sources unstructured text sources (blogs, social media
– Extract data from all sorts of sources sources, documents, etc.)
– Integrate and cleanse data for target  Categorize and summarize information
Ensures data trust for decision-making Increases visibility and insight to complex data
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 21
Common Use Scenarios
3) Data Migration and 4) Real-time Data Quality Firewall

Data Migration On-Entry Data Quality Firewall in

Data
ERP / MDG / CRM
Services
SAP

New SAP
Non-SAP
Data
Services Data Services

 Real-time data quality check on incorrect data

 Analyze condition of data for migration entries (e.g. incomplete or wrongly structured
 Extract data from sources address information)
 Cleanse data  Real-time verification check against duplicate
Delivers fast migration of complete, data entries
connected and correct data Provides data trust and confidence up-front
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 22
Common Use Scenarios
5) Consolidation Hub

Consolidation Hub
Data
Services
Logistics

Data Hub

ERP Data
Services

– Analyze condition of data sources

– Extract data from all sorts of sources
– Cleanse and harmonize data for target
Supports harmonization of operational data for
analytical and operational initiatives

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 23

How Can SAP Help You Drive

Real Business Outcomes

Companies that have realized tangible business value

25% $9.3M
Less vendor spend with better Anticipated annual savings through
procurement analysis reduced inventory and improved
business processes

50% 25%
Reduction in duplicate accounts Reduction in data migration efforts

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 25

Why do our customers choose SAP for trusted data solutions?

✔“We selected SAP Data Services for it’s tight integration with
existing SAP solutions.”
--customer starting an ERP implementation

✔“We selected SAP Data Services for it’s ability to do text

analysis, data quality, data integration on one platform
+ ability to leverage Hadoop support.”
--customer analyzing 40,000 emails a day

✔“We selected SAP Data Services strength of vision and breadth

of solutions across wide-ranging Analytic and Operational use cases
underpinned by the SAP HANA Platform.
--customer moving from regional to
global view of supply chain data
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Why should you choose SAP as your data quality and data
integration provider?

UNIFY ON DATA TRUST – for Analytics, Big Data, MULTIPLE

Operational, or Information Governance USE CASES

PERVASIVE, OPEN, and EXTENSIBLE on-premise and cloud source and target support – RANGE OF
structured, text, big data, social, spatial, SAP and non-SAP DEPLOYMENT &
DATA SUPPORT

MIX OF DATA FLEXIBILITY to chose right mix of ETL, ELT, replication, and data access in location
INTEGRATION techniques
TECHNIQUES

MARKET LEADER
in Data Quality & Data Integration (Gartner & Forrester) and #2 Market Share PROVEN

RUN SIMPLIER & FASTER with out-of-the-box solution extensions for rapid deployment & out-
FAST TIME TO VALUE of-the-box integration with data management and analytics solutions
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SAP Data Services: Proven. Reliable. Customer Approved.

6,000+ 2000+ 90%

SAP Enterprise
SAP Data Services Information Customer satisfaction rating
customers Management Service
& Solution Partners

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Summary
Value from information assets happens when data is trusted, complete, and
relevant

Deliver Right Information, Drive Tangible Business Clear Insights through

Right Now Outcomes Connected Data
From data-in-weeks or months to From data truth to data trust From data lives in a warehouse
real-time data to data lives everywhere

Text Data
Data Integration Data Quality Data Profiling
Processing

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Get Started with SAP Data Services

Find out more about Subscribe to SAP Data Try a partner application Contact your SAP
SAP Data Services: Services Videos: powered by SAP Data Account Executive
sap.com YouTube Channel Services
BackOffice Associates

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Thank you
Contact information:
 Mentor Graphics: Improving Data Quality for Better
Insights and Business Processes with SAP® Software

Objectives
Company
Mentor Graphics Corporation  Simplify and facilitate data entry Better
 Increase customer data quality and governance Reporting and insights
Headquarters  Improve business processes with trusted data
Wilsonville, Oregon  Enable better analysis of trends and performance

Industry
High tech
Why SAP
 Cost-effective solution provided by SAP® software, comparing favorably to the competition in product
>50%
Reduction in
evaluations duplicate accounts
Products and Services  Native integration with Mentor Graphic’s existing SAP Customer Relationship Management application
Software and hardware
solutions for electronic
design automation
Resolution
 Standardized data entry processes and definitions
>8,000
 Implemented SAP Data Quality Management, SAP Data Services, and SAP Information Steward software and Duplicate addresses
SAP Process Integration technology identified and removed
Employees
>5,500
Benefits
Web Site  Higher data quality, enabling a single version of the truth
www.mentor.com  Improved customer service, organizational collaboration, and productivity through streamlined and connected
processes
 Better campaign and lead generation and improved accuracy of quotes, fulfillment, and forecasting
 Greater business agility with self-service functionality and up-to-the-minute reports

“Having high-quality data means business processes run more smoothly. And that’s not just a benefit for any
one group. It’s a benefit for the whole organization, which improves cross-functional collaboration for us.”
John Birchall, Manager of IT World Trade Solutions, Mentor Graphics Corporation

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40130 (16/01) This content is approved by the customer and may not be altered under any circumstances.
 Graphic Packaging International: Cleaning Data and
Improving Processes and Productivity with SAP® Software

Objectives
Company
Graphic Packaging
International Inc.
 Accelerate decision making with accurate and trusted data
 Streamline business processes and improve efficiency across the organization
25%
 Increase IT responsiveness to and support of strategic business initiatives Less vendor spend with better
Headquarters procurement analysis
Atlanta, Georgia Why SAP
 Ease of use of SAP® solutions
Industry
Consumer products – consumer
packaged goods
 Native integration of SAP solutions with each other

Resolution
25%
Fewer records by removing
 Establishment of a company-wide data governance framework and processes duplicates
Products and Services  Flexible and easy-to-use software that empowers business ownership of data
Packaging products for foods,  Integrated SAP solutions that also work with non-SAP solutions
beverages, and consumer goods

Employees
Benefits
 Improved business agility through increased speed and accuracy of analysis
3
Acquisitions in 1 year with
12,500  Shortened supply chain and enabled better cost and profitability management
better data governance
 Increased productivity, collaboration, and accountability among IT and business teams
Web Site  Standardized data definitions and governance
www.graphicpkg.com  Lowered costs and increased data integrity

“SAP software has helped us to be more efficient, collaborate better across the organization, define
and improve our data and processes – and save time and money.”
Charles Reeves, Senior Manager Business Intelligence and Analytics, Graphic Packaging International Inc.

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 34

40106 (15/10) This content is approved by the customer and may not be altered under any circumstances.
 Maxim Integrated: Halving the Time It Takes to
Integrate New Acquisitions with SAP® Solutions

Objectives
Company
Maxim Integrated Products Inc. • Establish a single, standardized data platform across the organization 2,000%
• Speed up the integration of newly acquired companies into the business Reduction in picking
Headquarters • Ensure optimum data quality on an ongoing basis and packing times
San Jose, California
Resolution
Industry • Defined company-wide data definitions, policies, validation rules, and governance processes
• Automated extraction, validation, and loading of master data from legacy solutions into the SAP® ERP
60%
High tech Reuse of code between
application with SAP Data Services software data migration projects
Products and Services • Implemented rapid data migration to SAP ERP and the SAP Customer Relationship Management application
Integrated circuits • Established a framework for ongoing monitoring and remediation of data quality, and continual policy and

Employees
process improvements 50%
Less time to integrate
8,800 Benefits
acquired companies
• Increased data integrity and transparency across the business
Revenue • Improved accuracy of cross-company reporting, supporting decision making
US$2.31 billion (FY 2015) • Accelerated integration of newly acquired companies into the organization

Web Site Future plans

www.maximintegrated.com • Train more employees to use SAP Information Steward software and own the stewardship for each data
domain
• Continue to improve the accounts payable process, matching invoices against purchase orders up front

“Our vision is to create ‘One Maxim.’ To achieve this, we need common data policies, standards, and
processes. SAP solutions are helping us achieve this goal.”
Steve Bloomfield, Executive Director of IT PMO, Global Execution Systems, Maxim Integrated Products Inc.

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40575 (16/01) This content is approved by the customer and may not be altered under any circumstances.
H. D. Smith: Safe and Efficient Delivery of Healthcare Products with Support
from SAP® Software
Company Objectives
H. D. Smith  Provide automation and standardization across the organization
 Streamline processes via innovative technology and unified systems
$1 million
Per-year increase in
Headquarters  Integrate systems while also moving to the cloud spend under contract
Springfield, Illinois
Why SAP
Industry
Wholesale distribution
 Worked with Clarkston Consulting to deploy the SAP® ERP
application
$2 million
 Implemented SAP BusinessObjects™ business intelligence solutions, Reduction in outstanding
the SAP Business Warehouse application, and SAP Data Services chargebacks
Products and Services
Pharmaceuticals; home software
healthcare products; medical  Integrated SAP software with multiple systems, including warehouse
management, order processing, electronic data interchange,
equipment; business solutions
for retail, hospital, and long-
chargebacks and contracts, pricing performance, and document
archiving
$679,000
term-care pharmacies Reduction per year to
 Redesigned procure-to-pay, order-to-cash, and third-party returns support order to cash
processes for efficiency and scalability
Employees  Provided training for 238 users
>850
Benefits
$11 million
Revenue  Increased pricing flexibility and visibility to profitability by distribution Anticipated one-time savings
>US$4 billion center, customer, and product
 Simplified IT landscape and operations through systems integration
Web Site $9.3 million
www.hdsmith.com Anticipated annual
“One of our top goals was to create a foundation for scalable savings through reduced
Partner growth. Thanks to expert support from Clarkston Consulting, the inventory and improved
Clarkston Consulting SAP software implementation went smoothly, and we are now business processes
www.clarkstonconsulting.com poised to take an even stronger leadership position in the
marketplace.”
David Guzmán, Chief Information Officer, H. D. Smith

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35787 (15/02) This content is approved by the customer and may not be altered under any circumstances.