ENCON THERMAL

ENGINEERS
RAD- HEAT GAS HEATING ELEMENTS

Presented by:
Vimal Upagupthan
 INTRODUCTION
• Established during the energy crisis of 1978
• ENCON- Energy Conservation & Conversion.
• Managed by qualified Engineers & Technocrats who are
well-versed in designing, manufacturing, installation and
commissioning of FUEL EFFICIENT SYSTEMS.
• Pioneers in introducing new and better energy efficient
technologies, for the past 32 years.
• Client base of Large Public sector units and private sector
multinational cos. In India and abroad.
 VISION

“To help, assist and educate

petroleum dependent enterprises
on how to save the precious oil
energy.”
 R & D ACTIVITIES
• R&D Centre started in 1997.
• Sponsored by GAIL, Ministry of Science
& Tech.
• Partnership with Indian Institute of
Petroleum.
• Innovations:
– Gaseous Film Burners (Saves upto 16% energy)
– Gas Heating Elements (Saves upto 30%)
– High velocity burners (15-30% savings)
 PRODUCTS
• RAD-HEAT GAS HEATING ELEMENTS
– OVENS AND HEATING CHAMBERS
– LIQUID HEATING TANKS
– PAINT BOOTH
– HOT AIR GENERATORS ETC.
• Tundish Heating ENERGY
SAVINGS
• Ladle Heating System 5%- 75%
• Launder heating System REDUCTION IN
• Oxy Fuel Systems GREENHOUSE
• GAS EMISSION
Reheating Furnaces
69%
• Recuperators
• Combustion Equipments
• Fuel Handling Systems
 INDUSTRIES SERVED
• Steel Plant
• Transformers & Distribution [T & D] Ind.
• Automotive Industry
• Foundries
• Aluminum Industries
• Pharmaceutical Industry
• Cement Industry
• Ayurvedic & Herbal Industry
• Surface Coating
• Glass Industry
 INTERNATIONAL
COLLABORATIONS
• AMBI - RAD, U.K.
• HERMANN GMBH U. CO., GERMANY
• JUPITER OXYGEN
 RAD- HEAT GAS HEATING
ELEMENTS
• Collaboration with AMBI - RAD, U.K.
• Uses LPG or Natural gas as fuel.
• Upto 50% Savings compared to
Electric systems.
• Short payback period.
• 40 times longer life.
• Uniform and efficient heating.
• Completely safe- CE approved.
• Saves fuel- Preserves Nature.
 CLIENTS
INDUSTRY UTILITY
Paint Baking Ovens
 CLIENTS
• Bajaj Auto Limited
• B.H.E.L
• Cummins India Limited
• Godrej & Boyce Mfg. Co. Limited
• L.G. Electronics Limited
• LLOYDS Steel Ind. Limited
• Tata Motors Limited
• Tata Steel Limited
 AWARDS

"BEST TECHNOLOGY" BY NSIC 1999

"EXCELLENCE IN TECHNOLOGY" BY CII 2003

 SWOT ANALYSIS OF ENCON
(Attributes of

• Energy Efficiency
INTERNAL

• Experience
• Low Brand
ORIGIN

Orgsn.)

• Strong R & D Awareness

• Client Base • Product line
• International Expansion
Collaborations.

• Increasing Demand for

(Attributes of

• International
EXTERNAL

Construction,
ORIGIN

Envmt.)

Automobile, Power. Players

• Rising Energy costs. • New Technology
• Imminent Emission
• Economic
Cuts due to Global
Warming. Slowdown
• Carbon Credit concept.
 MARKETING MIX FOR
ENCON
PRODUCT
•USP- Energy efficiency, Longer life.
•CSR- Lower emissions, saves fuel.

PRICE
•Above Average pricing.
•Reason- Cost savings and short payback
period.

PLACE
•Direct Sales.
•B2B Products.
PROMOTION
•Personal Selling.
•Trade fairs and exhibitions.
•Direct Mail.
•Sponsorships- Corporate Events.

PEOPLE
•Understand Customers’ needs.
•Customized solutions.
•Efficient CRM.
 MARKETING STRATEGY
POINTS TO BE HIGHLIGHTED
• Direct savings- Savings from fuel efficiency.
• Rising fuel prices.
• Short payback period.
• Increase in Production.
• Future Emission norms- As discussed in
Copenhagen Summit.
• Carbon credits.
• CSR- Cleaner environment and Conserving fuel.
• Trouble free operation- low breakdowns.
• Efficient and Economical servicing
THANK YOU!