Corporate Social

Responsbility
Introduction

 Corporate means organized business

 Social-meaning everything dealing with the people
 Responsibility means accountability between the two.
 Corporate social responsibility (CSR), also known as
corporate responsibility, corporate citizenship,
responsible business, sustainable responsible business
(SRB), or corporate social performance
 It is a form of corporate self-regulation integrated into a
business model
 CSR is a container concept which encompasses many
different ecological, social and economic issues.

 corporate social responsibility, which involves

responsibilities outside of making a profit
 Corporate social responsibility – emphasizes obligation
and accountability to society
 Corporate social responsiveness – emphasizes action,
activity
 Corporate social performance – emphasizes outcomes,
results
 Forces Pressures Social
Responsiveness
Govt
Shareholders/ programs
Investors
Pressures Community
forces

Philanthropic
Requests & csr Environmental
intiatives concerns

Crises Competitive
advantage
CSR (CSR)
Arguments For

 Addresses social issues business caused and allows

business to be part of the solution
 Protects business
 Better environment
 Limits future government intervention
 Addresses issues by using business resources and
expertise

Addresses issues by being proactive
CSRArguments Against

 Restricts the free market goal of profit maximization

 Business is not equipped to handle social activities
 Lack of accountability
 Social Overhead Cost
 Limits the ability to compete in a global marketplace
Corporate Social
Responsibility (CSR)
Evolving Viewpoints
 CSR considers the impact of the company’s actions on
society (Bauer)
 CSR requires decision makers to take actions that
protect and improve the welfare of society as a whole
along with their own interests (Davis and Blomstrom)
 CSR mandates that the corporation has not only
economic and legal obligations, but also certain
responsibilities to society that extend beyond these
obligations (McGuire)
Business Ethics
 Business ethics is a form of applied ethics that examines
ethical principles and moral or ethical problems that arise
in a business environment.
 It applies to all aspects of business conduct and is
relevant to the conduct of individuals and business
organizations as a whole.
Importance of
business ethics
 Ethics refers to a code of conduct that guides an individual in
dealing with others
 Ethics programs support employee growth and meaning.
Attention to ethics in the workplace helps employees face
reality, both good and bad -- in the organization and
themselves.
 Employees feel full confidence they can admit and deal with
whatever comes their way.

To achieve long-term profits, customer relationship .
 The trustworthiness of a business, its customer service, its
customer care, its way of dealing with customers and its urge
to retain their old customers, is a part of the business ethics.
Advantages of
Business Ethics
 Trust from Investors
 Cutomer will be more loyal
 Attracting and retaining better employees
 Leads to better decision making
 Develop good image from the community
 Maintains the environment for long-term value for all
Conclusion
 India has been named among the top five Asian
countries who emphasis on corporate social
responsibility (CSR) disclosure norms, says a survey.
 According to social enterprise CSR Asia's Asian
Sustainability Ranking, India ranked fourth in the list
topped by Australia.
 Business ethics leave a long-lasting impression on the
customers and the impression on their minds builds trust,
fetching a business more customers while retaining the
older ones. Ethical values are way ahead of earning
money. Ethics is more about earning long-lasting
relationships in business.
Good Business means Good Ethics