Strategic Implementation

Members:
Abayog, Joshua
Berdera, Queen Ann
Escol, Algine
Gumanoy, Christine Mhe
Lucagbo, Gleyla Dane
Strategy
- greek word “strategos”
which means “the art of the
general”

a plan of action or policy

designed to achieve a major
or overall aim.
3 Levels of Strategy

Corporate

Business

Functional/Operational
 Corporate Strategy Level

Outlines general overall strategy

Defines markets it will operate in

Plans how these markets will be entered

Considerations to be followed
Scope

Access to competition

Management of Relationships

Management Practices
 Business Strategy Level

Uses corporate strategy to :

Define specific tactics for each market

Relates how each business unit will deliver these planned tactics
 Functional Strategy Defines

Day-to-day actions need to deliver corporate and business strategies

Relationships needed between business units, departments and teams

How functional goals will be met and monitored

Functional Strategies in Marketing
 Functional strategy
Is strategy or organizational plan adopted
by each functional area, marketing,
production, finance, human resources
and so on, in line with the overall
business or corporate strategy, to achieve
organizational level objectives. The
functional strategy of a company is
customized to a specific industry and is
used to back up other corporate and
business strategies.
Functional strategies in marketing
1. Customer analysis
2. Selling of products and services
3. Product or service planning
4. Pricing
5. Distribution
6. Opportunity analysis
1. Customer analysis
is the key part of any successful marketing
plan, as well as your over all business plan.
There are three elements to customer
analysis.

1. Identify your customers

2. Define their needs
3. Show how your product or service
meets those needs.
2. Selling of products and services
Selling is the art of matching product
benefits with customer needs or desires.
Sell your business offerings by
communicating the value of your product
or service to your potential customers.
Lead the customer through the buying
decision and facilitate a satisfying
transaction. Know your product.
3. Product or service planning
Product planning involves making
decisions about the features and
services of the product ideas that
will help sell the product.
4. Pricing
Pricing is the process whereby a
business sets the price at which it
sell its products and services, and
may be part of the business’s
marketing plan.
5. Distribution
Distribution is the process of making
a product or service available for the
consumer or business user who
needs it. This can be done directly
by the producer or service provider,
or using indirect channels with
distributors or intermediaries.
6. Opportunity analysis
is a process to assess the
attractiveness of a business
opportunity. Often clients come to
us with what they think is a great
marketing or product idea.
Functions in Finance
Definition of Financial Function

Part of Financial Management

Acquiring and Utilization of Funds

3 Classifications:
Medium Term Finance
Objectives of Finance Functions
 Why a Business Needs The Finance Functions
Helps Establish a Business

Helps Run a Business

To Expand, Modernize, Diversify

Purchase Assets
 Importance of Finance Functions
Identify Need of Finance

Identify Sources of Finance

Comparison of Various
Sources of Finance

Investment
 The Finance Function Involves
•Ensure enough funds at reasonable cost.

•Ensure safety of funds.

•Ensure efficient effective and profitable utilization

of funds.

•Ensure that finance funds don’t remain idle.

Functions in Production
 Production
• Is the functional area responsible for turning
inputs into finished outputs through series of
production process

• Has two main resources: a. transforming

resources & b. transformed resources
Process Capacity

Inventory Workforce

Quality
 PROCESS
• This includes various activities
such as the use of facilities,
production flow analysis, and
physical distribution system.
 CAPACITY
• It concerns with the
determination of optimal levels
for the firms without going over
or under production.
3 Commonly Used Definitions of CAPACITY
Design Capacity

Effective Capacity

Actual Output
 INVENTORY
• There is a need to manage the level of
raw materials, work in process, and
finished goods inventory

• It summarizes the size quantity, and

period of orders
 WORKFORCE
• The total number of people who are
employed by a particular company

• An entity should have an effective

WORKFORCE PLANNING
 QUALITY
• A measure of excellence or state of
being free from defects, deficiencies,
and significant variations

• This includes testing quality

assurance and cost control
Quality Assurance

Cost Control
Implementing Strategies and E- Commerce
What is E- Commerce?
It is also known as electronic
commerce or internet
commerce, it refers to the
buying and selling of goods or
services using the internet, and
the transfer of money and data
to execute these transactions.
E- Commerce
 enable companies to attract more customers via the
world wide web
 internet eased up entry barriers for new customers
 Ease for customers to compare prices
TOP 3 E- COMMERCE SITES IN THE
PHILIPPINES
1. LAZADA

Monthly Traffic
Estimate (Mar 2018):
67,800,000
2. SHOPPE

Monthly Traffic
Estimate (Mar 2018):
9,850,000
3. ZALORA

Monthly Traffic
Estimate (Mar 2018):
2,950,000
Product Bunch
Gives the buyers the
chance not to compare
prices individually but on
a whole package.
Niche Products
Through the direct access
available in the internet,
companies can identify
target consumers and
introduces products and
services that will cater to
their needs.
Customer Centered Strategy
Enables a company to pull
out information from
consumers to improve the
company’s performance.
Expansion of Product Lines
It helps companies to
share activities such as
promotion and
distribution. This sharing
can lower costs which is
advantageous to
consumers.
STRATEGIES FOR PRICING
 Price Lining
also referred to as product line pricing, is a marketing
process wherein products or services within a specific
group are set at different price points. The higher the
price, the higher the perceived quality to the
consumer.
 Smart Pricing
lets you set your prices to automatically go up or down
based on changes in demand for listings like yours.

It refers to the practice of charging various prices from

one market to another depending on the conditions of
the market.