Implementing the MIS System in the Hotel

Ferizal Handriawan / 16111008

 Executive Summary
“Supporting Your Business, Serving Your Vacation”

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 Organizational Structure

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 Background & Business Objectives

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 Vision & Mission

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 Market Analysis
(SWOT Analysis & STP)

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 1. SWOT Analysis

S W
(Strenght) (Weakness)

O T
(Opportunities) (Treats)

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 2. STP
(Segmentation, Targeting, Positioning)

S T P
(Segmentation) (Targeting) (Positioning)

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 Facilities

Room

Ballroom & Meeting Room

Swimming Pool, Gym, SPA, and Massage

Restaurant & Lounge

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 1. Room

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 A. Standard Room

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 B. Superior Room

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 C. Deluxe Room

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 D. Suite Room

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 2. Ballroom & Meeting Room

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 A. Beruang Madu Meeting Room

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 B. Mahakam Meeting Room

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 C. Manggar Meeting Room

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 D. Kutai Meeting Room

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 E. Balikpapan Ballroom

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 F. Borneo Ballroom

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 3. Swimming Pool, Gym, SPA, and
Massage

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 Gym

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 SPA & Massage

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 4. Restaurant & Lounge

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 Next Plan & Implementation of MIS

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 1. Make a Partnership with Local Radio &
TV Stations

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 2. Grand Opening & Launching

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 3. Fingerprint Access

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 4. Implement the CRM System

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 5. Make the Company Website & Use the
Social Media

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 Price List & Financial Repport

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Closing