PEOPLE`S ATTITUDE,

BEHAVIOUR AND OPINION

WHEN BUYING A CAR
Universitatea TRANSILVANIA din Brasov
Facultatea de Stiinte Economice si Administrarea Afacerilor
Specializarea Business Administration
Anul 3 de studii, grupa 2 (13LF 852)
Nume: Manitiu Razvan
Sandor Endre-Levente
Materia: Internaional Marketing
Prof: TODOR Raluca
1. How often do people buy cars?

Romanians Germans
Every year 12% 11%
Every 3-5 years 36% 25%
Every 5-10 years 23% 37%
After more than 10 29% 27%
years
 2. When you decide to buy a car what do you prefer?

Romanians Germans
Brand new car 22% 47%
Second hand car 78% 53%
 3. Regarding the country of origin, what cars do you prefer?

Romanians Germans
German cars 35% 41%
Romanian car 24% 13%
French cars 17% 8%
Asian cars 10% 23%
American cars 14% 15%
 4. What determines you to buy a new car/change the existing
one?

Romanians Germans
Price depreciation 12% 4%
Mechanical issues 20% 17%
Increasing 22% 21%
maintenance costs
Wanting newer 9% 19%
technology
Warranty being over 7% 14%
Brand loyalty 11% 16%
Other personal 19% 9%
reasons
 5. What is your budget when buying a car?

Romanians Germans
€0-2000 14% 8%
€2000-5000 20% 13%
€5000-15000 32% 21%
€15000-30000 21% 37%
€30000-50000 8% 14%
€50000+ 5% 7%
 6. How many cars does your household have?

Romanians Germans
None 11% 9%
1 30% 24%
2 27% 32%
3 18% 23%
4+ 14% 12%
 7. What car brand do you prefer?
Romanians Germans
Volkswagen 12% 12%
Dacia 15% 5%
Skoda 7% 6%
Renault 6% 3%
Chevrolet 2% 1%
Audi 6% 11%
Peugeot 4% 3%
BMW 8% 16%
Opel 7% 8%
Hyundai 5% 4%
Ford 8% 5%
Seat 4% 5%
Mercedes 6% 10%
Toyota 6% 7%
Other 4% 4%
 8. What influences you when buying a new car?

Romanians Germans
Price 21% 15%
Advertisements 9% 8%
Reputation 16% 14%
Reliability 11% 11%
Performance 8% 18%
Consumption 13% 12%
Safety 6% 13%
Maintenance cost 16% 9%
 9. Do you consider buying an electric car in the future?

Romanians Germans
Yes 21% 24%
No 47% 31%
Maybe 32% 45%
 10. What is your gender

Romanians Germans
Female 37% 31%
Male 63% 69%
 11. What is your age?

Romanians Germans
18-25 20% 16%
25-40 48% 53%
40-75 29% 26%
75+ 3% 5%
Conclusions

MAJOR SIMILARITIES: BOTH PEOPLES ARE

ATTRACTED TO GERMAN CARS AND THEIR
REPUTATION

DIFFERENCES: BIGGER GAP IN BETWEEN

THE BUDGET SO THE CHOOSING CRITERIA
IS DIFFERENT
THANK YOU FOR THE ATTENTION!