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6-1
Strategies for Managing Across
Cultures
Globalization - the production and
distribution of products and services of a
homogeneous type and quality on a
worldwide basis
National responsiveness- the need to
understand the different consumer tastes
in segmented regional markets
6-2
Globalization Vs. National
Responsiveness Matrix
National Responsiveness
High Low
6-3
Parochialism and
Simplification
Parochialism- the tendency to view the
world through one’s eyes and perspectives
6-4
High Vs. Low Context
Cultures
High Context Low Context
long lasting relationships are short
relationships in duration
implicit communication explicit communication
loyalty to people of authority is diffused
authority written agreements
spoken agreements ousiders are
outsiders do not gain encouraged to join inner
entry easily circle
– JAPAN – U.S.
6-5
General Similarities Across
Cultures
Managerial behaviors in Russia
– communication
– HRM
– traditional management
– networking
Application of O.B. Mod. in Russia
Organizational commitment in Korea
6-6
General Differences Across
Cultures
HRM activities
– labor laws
– wages
– vacation time
– maternity leave
– compensation
– group Vs. individual incentives
6-7
Doing Business in China
Emphasis on trust and
mutual connections
Meetings start with small
talk
Host indicates when
meetings begin and end
Slow in forming a an
action plan, but stick with
decisions once made
Reciprocity is important
Negotiations are often
carried out through
intermediaries to reduce
the risk of losing face
6-8
Doing Business in India
Punctuality is important
No personal questions
Titles are important
No public displays of
affection
Beckoning done with the
palm turned down
When eating or accepting
things, use the right hand-
the left is considered
unclean
The namaste gesture can
be used to greet people
Bargaining for goods and
services is common
6-9
Doing Business in Russia
Build personal
relationships with partners
Use local consultants
Consider business ethics
Be patient
Stress exclusivity
Face to face
communication is
expected
Keep financial information
personal
Research the company
Stress mutual gain
Clarify terminology
6-10
Doing Business in France
Use a quick hand shake with some pressure in the
grip
Punctuality is extremely important
During a meal, small talk is acceptable, but personal
questions and the subject of money are never brought
up
Great importance is placed on neatness and taste
France
6-11
Doing Business in Arab Countries
Never display feelings of
superiority
Do not take credit for joint
efforts
Efforts to sidestep red
tape can be regarded as
disrespect for legal and
government institutions
Connections are extremely
important
Patience is critical to
business transactions
6-12