KEY BUILDING BLOCKS FOR A

PRODUCT LIFECYCLE

Manage

Introduce

Plan

By : Vishnu R. Dusad , Managing Director

Nucleus Software Exports Ltd.

1
 The Building Blocks

Post launch
New Product Product Product
Planning Introduction Management

4
 Product Life

WORK AREAS NEW PRODUCT PLANNING PRODUCT INTRODUCTION POST LAUNCH PRODUCT MANAGEMENT

LAUNCH
PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT
PHASES CONCEPT FEASIBILITY DEFINITION DEVELOPMENT
AND
GROWTH MATURITY DECLINE
MARKET

Voice New Product Functional Voice Product

of Product Technology Support of Definition
Customer Strategy Roadmap Readiness Customer (Bix Req and PID)

Product
Definition Cross Product
Business Project Business
TOOLS Case
(Bix Req)
Management
Functional
Case
Business
and Execution Plan
PID

Market Market
Product
and and Product
Business
Competitive
Plan Competitive Exit Plan
Assessment Assessment

5
 New Product Planning
Market Competition
Assessment

ProductDe
Product finition
Concept
Feasibility

Idea

Need Strategy Plan

6
 Product Introduction

Product Launch
PRODUCT

7
 Product Management &
Enhancement
• Continuous Product Development

•Continuous Channel Developments

• Brand management and enrichment

•Support Infrastructure

•IPR

8
Thank You!