Corporate Social

Responsibility
Beliefs: What does this word
mean?
 an acceptance that something exists or is true, especially one
without proof.
 Formation of Belief:
 Commendatory Belief: Comes out of confidence in the spoken words of
people we respect.
 Existential Belief: non real beliefs
 Adopted from our role models
 Formative years, somebody else’s belief internalized
 Sudden change in life
 Beliefs on the basis of knowledge, research or commercial.
values

 value denotes the degree of importance of some thing or action,

with the aim of determining what actions are best to do or what
way is best to live.
 Value system helps in
Types of values

 There are three classificatory Schemes by researchers:

 Terminal and Instrumental Values
 Personal values
 Egocentric value
 Socio-centric value
 Existentialist value
 Conformist value
 Supernatural value
 Tribalistic value
 Deontic value
 Utilitarian value
 Consequentiality value
 Many psychologists, philosophers and sociologists have classified as
under:
 Religious values
 Economic values
 Social values
 Aesthetic values
 Political values
 Logical values

 Individual values can also be classified as:

 Practical or pragmatic values
 Moralistic or metaphysical values
 Social values
 core values
 Cultural values
 Values relating to social responsibilities
 Values relating to civic responsibilities
 Another type of classification of value is based on:
 Acquiring and dissemination of knowledge
 Justice, righteousness and fairplay
 Care and compassion
 Universal love
 God fearing attitude
 Truth and non-violence
 No desire for materialistic possession
 Character building
 Honesty
 kindness
Characteristics of value

 Chosen freely
 Chosen from number of options
 Chosen after considering consequences of choice
 Practiced and then sustained and applied at different stages of life
 Value makes a man(person)
 It becomes part of us.
 Partly they are genetically determined and partly acquired.
Sources of Values and Attitude

 Parents and family

 Teachers and classmates
 Peer groups and friends
 Reference groups
 Culture and tradition
 Role models
 institutions
Attitude

 Relate to a personal feeling, belief and pre-disposed ideas.

 Involve a hypothetical construct representing your likes and dislikes
 Difference between attitude and values
Attitudes Values
Predisposition Relate to judgement
Mostly personal Gathered from social and cultural
parameters
Amalgamate several beliefs Originates from single belief
 Similarities between Attitude and values

Attitudes interact with values Values interact with Attitudes

Affect the behavior of people
Learnt outcome
Acquired from family, peers, role
models and institutions
Difficult to change
Affect the behavior of people
Learnt outcome
Acquired from family, peers, role
models and institutions
Difficult to change

 Components of Attitudes
 Affective component(A) emotional aspect of your belief about a
situation or object which could be positive or negative.
 Behavioral component(B) verbal expression of the intention of the
individual.
 Cognitive component(C) rational and cognitive evaluation of the entity
that helps to form an attitude.
Values and Business

 BO depends on the following types of values:

 Excellence in all field of business
 Innovation
 Establishing credibility
 Providing consumer with best services
 Gathering market intelligence
 Maintaining external and internal co-ordination
 Creation and development of corporate values
Virtue

 It is an acquired mental disposition which forms a part of the

character of a morally upright person which is further reflected in
the behavior pattern of that person.
 Honesty, sincerity, truth, courage, temperance etc.
 Aristotle- virtue is a permanent state of mind to perform the best
things in life.
 Virtue is a relative concept. Relative to society, nature of the state
and social position and responsibilities.
Classification of virtues

 Wisdom and knowledge

 2. Courage
 3. Humanity
 4. Justice
 5. Temperance
 6. Transcendence
Values of Indian Manager

Managers with Shape the working

values environment

Build the right

Align beliefs,
attitude for work/
percetions of
meeting
employees
organizational goals
Why Values

 To understand Behaviour
 To take decisions
 To be more respectful
 To have concern for others
 To face life that is full of
 challenges
Relevance of values for Manager

 Resolve ethical issues & dilemma’s as they arise

 Helps in setting high standards
 Helps in practicing Managerial conduct & Decision making
 Effectiveness at work depends on Ethical and moral values
MANAGER VALUES

 Leads by example – models the standards set and has respect for the
team.
 Accessible and visible to team members.
 Walks around the department/section. Takes time for personal
contact. Takes an interest in staff as individuals and listens to their
concerns.
 Takes the flak when mistakes are made. Is fully accountable for the
actions of people who report directly to them.
 Is prepared to admit when wrong and change own behavior. Is not
afraid to say sorry. Actively seeks out development opportunities for
people who report directly to them and seeks their input.
 Understands different needs and motivations of individuals and adapts
own style to suit person and situation.
Manager values contd.

 Coaches and trains individuals to do their jobs better.

 Makes each individual feel they are equally valued and that their
work is important.
 Encourages staff to take their own decisions, to learn from their
mistakes and to take credit for their successes.
 Carries out formal performance reviews to the standards required by
the Charity.
3 Important Distinguished Values of
Indian Manager
 Accountability – Describes what we do
 Integrity – Describes how we do it
 Reliability – Describes how we want it to be received