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NIYANTHESH REDDY
MKT 3600- FIRM ONLINE ACTIVITY ANALYSIS
DECEMBER 2, 2018
MKT 3600- NW6
TABLE OF CONTENTS
Part 1- Overview: Website Characteristics and Marketing
Implications
Part 2- Consumer Characteristics
Part 3- Other Website Analysis
Part 4- Business Model(s) & Other Analysis
Part 5- E-Marketing Metrics
Part 6- Conclusion and Outlook
References
Part 1
www.alexa.com/siteinfo/apple.com
Apple, Inc, Mobile MIM, Sage Bionetworks, Patient Safe Solutions, & Quardio, Inc. (2018). Healthcare. Retrieved November 22,
Bailyn, E. (2014). SEO made easy: Everything you need to know about SEO and nothing more. Indianapolis, IN: Que.
Edwards, J. (2014, February 21). Apple Is Already Building Its Next Massive Business And No One Seems To Have Noticed. Retrieved
https://www.businessinsider.com/apple-ecommerce-and mobile-payments-plans-2014-2
SimilarWeb. (2018, November 1). Apple.com Traffic Statistics. Retrieved November 22, 2018, from https
://www.similarweb.com/website/apple.com#search
Statista. (2018, November). Apple: Revenue breakdown by product. Retrieved November 21,
Strauss, J., & Frost, R. (2016). E-marketing. London: Routledge Taylor & Francis Group.