Design Thinking

In Design Thinking, the key is to

• Think what the real end consumers think,

• Feel what they feel

What is Design And then be able to

Thinking? • Empathize and map their pain points in
accordance to magnitude and scope
• To discover the end customer’s real needs and
then
• Come up with several alternatives which are
tested through an iterative feedback process.
 What have we Learnt &
How we will use it within the organization

We are using Design Thinking to gain empathy for

our customers and help you realize your future
through technology so we can help the world run
better and improve people's lives.
BILL MCDERMOTT 
SAP SE Chief Executive Officer
Design Thinking Process, in a Nutshell?
Strategy for delivering this within the organization
• Design Thinking = problem solving method or a process for
the resolution of problems with collaborative team
Mumbai + Pune DT
workshops Workshop Aug 2nd Delhi Sept 2nd Week
Hyderabad Oct 1st
week
week
• Design Thinking is particularly useful for addressing so-
called “wicked” problems.
– Wicked = ill-defined or tricky.
– For ill-defined problems, both the problem and the solution are
unknown at the outset of the problem-solving process
• Thus, in Design Thinking, a large part of the problem-
solving activity is comprised of defining and shaping the
problem
– A User-Centered Approach That Brings Design into the Business World How will we measure impact of DT within Invenio
– The heart of the method is in understanding the customer: All ideas and
subsequent work stem from knowing the customer
# of Ideas
• The resulting problem resolution is regarded as creative, Workshop Workshop Workshop Generated
1 2 3 or
fluid, and open, and also as the search for an improved launched
future result
– Design sensibility and methods should match people’s needs,
– Then apply what is technically feasible and contemplate a viable business
strategy to convert into customer value and market opportunity.
 Planned Time-lines
Present DT
findings of each
w/s to the
Mumbai + Pune DT
management
Workshop Delhi Sept 2nd Week Hyderabad Oct 1st week
Aug 2nd week
# Ideas generated
# Ideas launched
# Workshops
DT Content &
invites for
workshop sessions

Plan workshops

Identify key
Create DT content Identify Key wicked
stakeholders and
for Invenio problems
team for W/S

Till 31st July

Design Thinking Workshop
Explore Phase - Key Steps
 How might we
Define the design / redesign the
“challenge” for the
Design Challenge “customer” to Deliver
“impact”
Dissect the Challenge
Dig out the roots of the challenge to understand the core
opportunity better – Fish bone / Cause & Effect
 Prepare a Discussion
Protocol
(Keep the questions open
ended)

Segment the Draw insights

target audience
(Mainstream – Lead – Extreme) 01 03 05 from empathy

02 04
Select the segments to Approach the
empathize with users
(Even Extreme users are important) (Like a child)
Define Needs of the user
Primary – Secondary – Unmet – Latent

Then use this to form “ How Might we” statements.

Design Thinking Workshop
Ideate Phase - Key Steps
 Brainstorm Select a Big IDEA
Promising Idea Sketch

• Generate N number of ideas • Refine and find one workable

including wild ones solution
• Focused Group Discussions • Desirable, Viable, Feasible matrix
• Voting
 Build a Test Design
Prototype Economics

• Looks like – Feels Like Real, • Go back to the users • NPV

• May not work as real
• E.g. Prototype a product with
available material
• A service with role play or use case
sceanrio
• Take Feedback • Uncertainty analysis
• Capture learnings • Sensitivity Analysis
• Integrate feedback into your
Prototype
Design Thinking Workshop
Evolve Phase - Key Steps
Define & Roadmap Ask Questions Launch
Document Plan next steps Is it Real?
Build Partnerships Can we Win it?
Define Success
through story telling Is it Worth?
parameters & document
Share your story
Progress
Build a community for
your “BIG IDEA”
Thank you