Ikea

 Industry

 About the brand

 India entry strategy

 Future?
Indian Furniture Industry valued at Rs. 350 Bn, growing at 13% CAGR
IKEA in India
About IKEA India Presence
Revenue: €38.3 billion Since: 30 years

Suppliers from India: 55

Employees: 1,94,000
 Textiles
No. of outlets: 411  Plastic

 Carbon metal
No. of countries it has presence in: 49
Employees in direct supply chain: 45,000

Extended supply chain: 4,00,000

“Hyderabad Facility set up in 2018 with INR 400 Cr. 25 stores to be opened by 2022 with a total Capex of Rs.
10,500 Cr”
 Design

“Indians love their colours, so we decided to display more of it” - Mia Lundstrom, creative director (Life at Home), IKEA
India
Floor plan

“Significant changes in floor plans in comparison to our global stores” - Patrik Antoni, deputy country manager, Ikea India
Pricing

 Price sensitive market

 Low price competition segment

“More than a 1,000 products less than Rs. 200“

DIY Culture

Partnered with

 Priced at 20 – 25% lower than competitors

 Partnered with Urban Clap

Competition

HIGH
PRICE

LOW

LOW HIGH No. of Stores