Product Levels:

Zonrox Multi- Clean

# Core Benefit • Cleans dirt in toilet, sink and floor tiles

• Removes stains, grease and dirt

1
# Basic Product • A liquid non-bleach product that brings
48 hour freshness and antibac

2 •
protection
Available in two variants: Floral Splash

#
and Lemon Splash

Expected Product
• More affordable than the leading non-

3 •
bleach multi-purpose cleaner brand
Gentle on hands

# Augmented Product
• New variety of scent

4 •
•
Different sizes and packaging
New product usage

# •
Potential Product •
Lavender Fresh scent
Zonrox Multi-Purpose Cleaner in stand
up pouch

5 •
•
Zonrox infused kitchen cloth
Zonrox car cleaner
 Competitor Analysis:
Zonrox Multi- Clean

Retail
Price per Important
Brand Product Selling Promotion Place
ml Attributes
Price
1. Domex Modern
Trade antimicrobial
General antiviral
Variant: classic Above the Trade highly
Size 500 ml 87.00 .174 Line: Supermarket concentrate
Packaging : TV Hypermarket d
Plastic Bottle Commercial Grocery

2. Mr. Variants
Wild Lavender
500 ml 500 ml Above the Line: -Deep Cleaning
Muscle -Floral 59.95 .1332 TV Commercial -Disinfectant
Liquid -Morning 68.68 .1374 -pleasant
Cleaner w/ Freshness 69.26 .1392 Below the Line: Modern Trade fragrance
Glade Sizes 500 ml and 70.01 .1400 In-store bundle General Trade -restores shiny
1L 1 Liter 1 Liter w/ Glade air Supermarket floors
Packaging- 112.17 .1222 freshner Hypermarket -brand
plastic bottle 118.24 .1182 Grocery recognition
119.67 .1197 Minimart
3. Ajax Variants Modern Antibacterial
Lime Trade Effective
Fruity 110.00 .1100 General cleaner
Rose Trade Effective
Lavender Supermarket stain
Hypermarket remover
Size: 1L Grocery Freshness up
Minimart to 24 hours

4. Pinesol Variants in Modern Deodorizes

500 ml size 89.12 .1782 Trade Cuts through
Original 89.71 .1794 General grease ,
Lavender 89.92 .1798 Trade grime and
Clean 90.88 .1817 Supermarket dirt
Lemon Fresh Hypermarket concentrate
Sparkling Grocery d
Wave Minimart

5. Lysol Variants in 106.56 .2089 Above the Modern Antibacterial

510 ml 106.79 .2093 Line: Trade Used by 9
Lavender 108.86 .2134 TV General out of 10
Lemon Commercial Trade hospitals
Orange Supermarket Strong
Hypermarket concentratio
Grocery n
Minimart