Deceptive

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Presented By: Grace Benoza
Deceptive Advertisement
• Also known as False
Advertising
• it refers to a manufacturer’s
use of confusing,
misleading, or blatantly
untrue statements when
promoting a product.
 How do they do it?

Vagueness
• Use weasel words to evade direct
statements easily
ex. “help” or “up to”
 How do they do it?

Exaggeration
• Advertisers make claims without
concrete evidence.
• Usually occurs in the food industry
 How do they do it?

Bait and switch

• A car sales showroom puts a basic
car outside with a very low price tag
and once the customer is interested
the sales person trades them up to
a more expensive model
Ads vs. Reality
 Federal trade
commission
• Prevents business activities that are
unfair; find out ads that are
deceptive; regulates unfair methods
of competition.
McDonald’s
Burger King
Thank You