Political:

Governments around
the world have
been favoring low emission
vehicles

Legal: Economic:
there are environmental
laws, tax laws and several Country was in the
other laws that the vehicle extended period of
companies have to deal with
while operating in economic
the international market prosperity.

Environmental
Analysis
Socio-Cultural:
Currently people were
conscious about global
Environmental: warming and preferred
gasoline engine driven cars,
High concern among citizens
due to popular perception
regading the pollution
that diesel cars are smelly,
produced by their car.
noisy and uncomfortable.
Lacked the information
about improved diesel
Technology: engines technology used by
Highly efficient and Tord in Tiesta
improved technology used
by Japanese in their cars
which were launched in USA.
Tord even claimed to
provide with the best
mileage in the market.
Industry Analysis Research & &
Research Business ModelSTP Marketing Integrated Customer
Integrated Customer Pan India
Market Outlets
Potential
Industry Analysis Insights
Analysis Strategy Marketing MarketingRetention Retention

Key Insight Timeline

People perceived diesel cars as smelly, noisy and uncomfortable.

2000
BIG IDEA Tord Tiesta at
Position Tord Tiesta as a brand that has high performance, high mileage Present
with smooth drive. 2001
Strategy for Tord Tiesta Expanding
Diesel Car
Integrated
Marketing to Increase Market
2002
Change in Sales Leader in
Perception Diesel Car
2005
Retention of Expanding to
Global Presence Europe
Customers 2007
Further
Expansion

Incease in Sales & Revenue