Академический Документы
Профессиональный Документы
Культура Документы
Structural
• Crisp (16-20 slides)
• Logically sequenced and de-jargonized
Characteristics of a good plan contd..
Approach
• Relevance to audience (pointedly address key concerns & avoid
analysis paralysis syndrome)
• Simple business orientation (not too techie)
• Realistic projections; promise the moon only if you can deliver it
• Financial prudence; high sensitivity towards cash burn
• Maturity & self-awareness (competition, returns, risk & gaps
assessment)
• Fair valuation expectation
Content
• Deliver a 360 degree perspective; don’t tell only part of relevant story
• Fact-based; avoid fluffy adjectives
• Industry insights Vs industry information (domain expertise)
• Demonstration of excellent ability to execute per operating plan
• Exit opportunities if audience is investor; understand VC perspective
on fund level returns
Structure
Elevator Pitch
Vision and Mission Statement
Market and Industry Environment
Value Proposition, Key Products/Services and Differentiation
Competitive Scenario and Entry Barriers
Business Model and Sales/Marketing Strategy
Market Traction
Management Team
Organization
Financials
Exit
Capital
Risks and Gaps
Elevator Pitch
Convince the audience that very large number of customers will pay good
amount of money for your offering on a regular basis
List of key products and services being offered & future roadmap; one-trick
ponies can be a challenge
Target customer profile; try to please all and you may please none
Importantly do not kid yourself about differentiation; competition is global
Competitive Scenario and Entry Barriers
Revenue drivers
Cost drivers
Sales/marketing strategy including
• Overall product/brand positioning
• Sales & distribution strategy
• Key business development alliances & partnerships
• Pricing approach
Market Traction
A very crucial clincher slide- good teams rarer than good plans
Provide information about management team including factors such as
• Ex-employer/venture names
• Past role descriptions and timelines
• Key strengths
• Achievements
• Roles & high level responsibilities in this Company
Audience will look for indication of
• Integrity
• Domain expertise
• Proven chemistry amongst core team
• Established credibility in industry especially in case of large cos
• Perseverance especially in case of start-ups
Organization
Audited annual high level Profit and Loss & Cash Flow statement for the
last three years (if applicable)
High level Profit & Loss & Cash Flow projections for the following three
years
List key underlying assumptions for the top & bottom line projections
Breakdown the revenue per lines of business
Important hygiene factor: mention & maintain consistency in currency &
denomination
Exit