SWOT

&
Ansoff Matrix
Age structure
0–14 years: 26.85% (male 7,567,976/female 7,233,577)
15-24 years: 17.75% (male 4,917,290/female 4,865,264)
25-54 years: 42.36% (male 11,426,913/female 11,922,728)
55-64 years: 7.52% (male 1,930,253/female 2,213,263)
65 years and over: 5.53% (male 1,327,811/female 1,718,739)
(2017 est.)
Other – 30% Step
Casablanca
CNC
Other
19900Ks 13800Ks 19000Ks

5300Ks
12700Ks
8500Ks
Target Group

• Gender: Male (25 – 54)

• Occupation: First Line Level (180,181) witmasot wondauk street,east Dagon
• Area: Regional industrial zone 2 Yangon, Myanmar
• Behavior : Price Sensitive Yangon
• Status: Lower income
SWOT analysis is a process that
identifies the strengths,
weaknesses, opportunities and
threats of an organization.
Specifically, SWOT is a basic,
analytical framework that assesses
what an organization can and
cannot do, as well as its potential
opportunities and threats. A
SWOT analysis takes information
from an environmental analysis
and separates it into internal
strengths and weaknesses, as well
as its external opportunities and
threats.
Strength Weakness
Quality Oriented Branding

Reasonable Price Consumers don’t know well because of the

Promotion (Communication)

Awareness

Opportunity Threat
Easy to know consumers’ feedback Competitors from foreign shirts and senior
shirts

More and more people interested smart Threat from other substitutes like other
fashion brands, sport shirts, T shirts and Tailor
make
 Promotion
 Special Offer
 Advertising
 Endorsements
 User trials
 Direct Mailing
 Leaflets/poster
 Free gifts
 Competitions
 Joint ventures

Communications can include advertising, and any

for, of communication between the firm and the
consumer.
 CURRENT
Classicism

A product must be more than a physical device: It must be a concept

that solves someone’s problems.
In 2020 – Our company will
launch new product, Current
smart shirt.
 CURRENT
Classicism

Brand Positioning
Current is the smart shirt which is comfortable, confident,
stylistic and created with the highest standard from our
company. The colorful, attractive design and fantastic feeling
will catch your attention
Target Group

• Gender: Male (25 – 64)

• Occupation: Educator
• Area: Yangon, Mandalay, Nay Pyi Taw, Mawlamyine, Pathein, Monwya
and Resorts
• Behavior : Men who love to be smart
• Status: Middle to higher income
Age structure
0–14 years: 26.85% (male 7,567,976/female 7,233,577)
15-24 years: 17.75% (male 4,917,290/female 4,865,264)
25-54 years: 42.36% (male 11,426,913/female 11,922,728)
55-64 years: 7.52% (male 1,930,253/female 2,213,263)
65 years and over: 5.53% (male 1,327,811/female 1,718,739)
(2017 est.)
 Product

Not emphasized on brand

Available sizes
Smart cutting

Reasonable fashion
Occupation: Educator
It is not current smart shirt fashion trend
Place

Beaches

Highland
 Price

19900Ks
CURRENT
Penetration Pricing Classicism
25000Ks

19000Ks

13800Ks 12700Ks 5300Ks

8500Ks
Promotion

Consumer Promotion
=
Advertising
• Billboard
• TVC
• Journal
• Magazine
Competitors
Step
Casablanca
CNC
Rri

Competitors Media
TV
Newspaper
Magazine
Journal
Billboard
Packaging

Key Success Factors

Key Success Factors are those
functions, activities or business
practices, defined by the market and
as viewed by the customer, that are
critical to the vendor/customer
relationship. Key Success Factors
are defined by the market and by the
customer, not by the company.
Strength Weakness
Excellent branding, advertising and Slightly higher price compared to formal
distribution shirts

Quality Oriented Consumers don’t know well because of the

new Product

Reasonable Price

Opportunity Threat
The only one entrepreneur smart shirt for Competitors from foreign shirts and senior
Men shirts

Easy to know consumers’ feedback Threat from other substitutes like sport
shirts, T shirts and Tailor make

More and more people interested smart

fashion
Product Extensions in
Our Future
Product Extensions in
Our Future

CURRENT