Академический Документы
Профессиональный Документы
Культура Документы
Chapter 1
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.2
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.3
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.4
Objectives
• Define the terms international business and MNE.
• Discuss the two primary ways in which international
business occurs: trade and FDI.
• Examine the impact of the triad on international trade
and investment.
• Describe the current state of world economies and
the role of government and trade regulations in the
conduct of international business.
• Discuss the importance of technology and the role of
SMEs in the international business arena.
• Examine how MNEs use triad/regional strategies to
compete effectively in the international marketplace.
• Discuss the determinants of national competitive
advantage.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.5
Introduction
• International business: the study of
transactions taking place across national borders
for the purpose of satisfying the needs of
individuals and organizations.
• Multinational enterprises (MNEs): a company
headquartered in one country but having
operations in other countries.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.6
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.7
MNE activity
• Most MNE activity can be classified into two major
categories:
(1) Trade (exports and imports): More than 50%
of all trade is made by the world’s largest 500
MNEs.
(2) Foreign direct investment (FDI): 80% of all
FDI is made by the world’s largest 500 MNEs.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.8
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.9
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.10
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.11
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.12
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.13
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.14
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.15
The triad
• Most global transactions take place within and
between three key regions: the United States, the
European Union and Japan; these are referred to
as: the ‘triad’ (all developed economies, or early
industralized countries).
• Why so?
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.16
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.18
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.20
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.21
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.22
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.23
• Why so?
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.24
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.25
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.26
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.27
Improved technology
• More powerful and affordable technology has
promoted fast easy worldwide communication
and improved production capabilities enabling
organizations to operate more effectively in the
international marketplace.
So More IB or Less?
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.28
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.29
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.30
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.32
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.33
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.34
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.35
Porter’s determinants of
national competitive advantage
• Why are some firms able to innovate consistently
while others are not?
– Factor conditions
– Demand conditions
– Related and supporting industries
– Firm strategy, structure, and rivalry.
• Each of these determinants depends on the
others as a system.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.36
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.37
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.38
Case Discussion
TATA MOTORS
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.39
Objectives
• Define the terms international business and MNE.
• Discuss the two primary ways in which international
business occurs: trade and FDI.
• Examine the impact of the triad on international trade
and investment.
• Describe the current state of world economies and
the role of government and trade regulations in the
conduct of international business.
• Discuss the importance of technology and the role of
SMEs in the international business arena.
• Examine how MNEs use triad/regional strategies to
compete effectively in the international marketplace.
• Discuss the determinants of national competitive
advantage.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 1.40
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009