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The document provides context about the 2016 film I, Daniel Blake directed by Ken Loach. It discusses the film's production and funding, social and political messages criticizing UK welfare policies, and Ken Loach's career directing other politically-charged films. The film addresses issues of poverty, unemployment, and struggles to obtain benefits in Britain through the story of Daniel Blake.
The document provides context about the 2016 film I, Daniel Blake directed by Ken Loach. It discusses the film's production and funding, social and political messages criticizing UK welfare policies, and Ken Loach's career directing other politically-charged films. The film addresses issues of poverty, unemployment, and struggles to obtain benefits in Britain through the story of Daniel Blake.
The document provides context about the 2016 film I, Daniel Blake directed by Ken Loach. It discusses the film's production and funding, social and political messages criticizing UK welfare policies, and Ken Loach's career directing other politically-charged films. The film addresses issues of poverty, unemployment, and struggles to obtain benefits in Britain through the story of Daniel Blake.
• I, Daniel Blake is an independent social realist film directed
by Ken Loach. • It received funding from the BFI and BBC films • Taking over £8 million in profit, I, Daniel Blake is one of Ken Loaches largest grossing films at the box office. It also generated much debate due to the social and political issues addressed in the film, it also received high critical acclaim. • The movie was exhibited at many film festivals and won the Palme d'Or at cannes. It was also nominated for many awards including several BAFTAs. Social and political contexts • I, Daniel Blake issues many British social and political problems such as welfare system, poverty and the work capability assessment. The film portrays a group of traditionally underrepresented characters in Newcastle struggling in poverty to gain benefits and support • The movie shows a clear left-wing political message and criticizes many government policies. Ken loach and his films • Ken loach is a iconic director known for his social realist films • Many of Loaches films are political, in 1980 Loach did a documentary about the issues of unemployment and trade unions- this was disliked both by trade union leaders and Channel 4 as it was too political and too leftist. • His other films including Hidden agenda (1990) have also been very controversial. No one would even screen Hidden agenda due to its political message, but the film won at the Cannes films festival. • Like I, Daniel Blake, many of Ken Loach's films have managed to secure funding from the BBC. • Ken came out of retirement at the age of 79 in order to make I, Daniel Blake as he needed to tell a story that criticizes the newer Tory administration Economic factors • The movie is funded by BFI( through national lottery funding) and the BBC • Financial profits might be less important for practitioners working in this genre of film as these films are more about showing this issue to a society that may be unaware of it and getting this strong political message across. Production, distribution and circulation • I, Daniel Blake is a low budget social realist fim- it was filmed largely on location, features many lesser known actors and does not rely on special effects. • Why not production and wild bunch helped produce this movie. • The film had only a dvd release in America while it featured in some cinemas in Britain and other countries (France, Spain, Brazil and Japan) • It was also released on digital download and DVD/ Blu-ray Marketing • The I, Daniel Blake website includes to social media and the trailer offers hashtags (#Idanielblake)- this helps deeply in promoting the movie to more of the public and possibly the mainstream. • The poster for the movie (above) shows Daniel in a angelic light and suggests that he is a martyr of this time. The fact his head is held high also suggest he that he is a good person. • The DVD cover for this movie is slightly different as it shows Daniel in a more powerful stance with his fist in the air, this could link to how he wouldn’t give up with his fight to get benefits. Behind him is all the critical acclaim the movie has gotten. This is important especially to American audiences who didn’t get to see a cinematic release so must rely on the reviews before buying the DVD Mainstream? • I do not movie is not part of mainstream media. This may be due to its controversial nature. • Also Loach is known for having first time actors in many of his films , this means that all of his films lack he 'star quality' that might be needed to push a movie into the mainstream • Loach's continuation of the social realist genre throughout his films may also create a niche following of support. Target audience • The trailer references the BBC, BFI and Palme d'Or, this suggests an assumed education and level of media literacy in the target audience. • Its target audience would also have some political knowledge as well • The continuation of the genre might also create a pre-existing audience for Ken Loach films Trailer The trailer explores specific governmental policy which also may suggest audiences will have an awareness of political and social issues in the UK. It also shows the main themes for the movie such as the struggle for benefits, anger at the system, austerity and poverty Opening scene • The opening scene of this movie shows a phone conversation with Daniel talking to a health care professional following a Daniel being deemed fit to work after a Work capability assessment. Daniel attempts to explain that his doctor has deemed him fit to work. • The audience can only see a black screen until the end of the conversation, this helps the audience to focus soley on the conversation and hear how frustrated Daniel is getting with the health care professional. • The health care professionals voice is somewhat robotic, this builds up through out the movie to portray government officials as unsympathetic robots- and annoyance with the 'system' • The opening scene also helps the audience create emphathy and create a relationship with Daniel. Food bank scene • This foodbank scene shows Daniel Blake and the family he's befriended go to a foodbank. The people in the scene are not actors and are there to use the foodbank as well- this adds a more realistic tone to the scene as this is as accurate as they can get in a portrayal of what a foodbank is like. When Katie is collecting for with a helper, we see her turn to the wall, open a tin of beans and start shoveling them in to her mouth. When the helper turns and sees her, she takes Katie to a seat as Katie starts to cry hysterically only saying I'm really sorry'' and ''I'm really hungry'' she then states ''I feel like im going under'' • This is the most sympathetic scene in the whole film and shows Katies raw desperation. This also makes the viewer empathise with Katie and Daniel (who is comforting her). Historical context
• This movie was made in response to the UK governments austerity
program. This policy was adopted in the early 21st century soon after the great recession. It was a program intended to cut some public spending and create tax rise in order to reduce the government budget deficit and the role of the welfare state in the UK. These austerity policies have proven to be very controversial and have received much criticism from politicians and economists. Theoretical perspectives • Power and media industries - • The trailer offers an experience that does follow the need for profit and power • It also shows a level of creativity and diversity that supports Curran and Seaton's theory that media concentration limits creativity, variety and diversity. I, Daniel Blake is an independent film that is not part of a media conglomerate.