IMC

Moment’s Planning
Group-2( Section B)

Submitted By:
Puneet Sahu – P182A27
Anish Rai – P182B43
Mahesh Prasad – P182B34
Submitted To: Sanyam Arora – P182A03
Prof. Anirban Vishal Modani – P182A57
Amol Sonune - P182A51
 Objective

To create a liquid & linked campaign by selecting a moment

from the moment’s map for Kingfisher
 Moment’s Map (IPL)

Moments to Join
3rd
empire 4’s
referral
Hatri 6’s
ck

Wicket
Freehit Century s
Infrequent Frequent

Timeout
Snacks
Super Enjoying
fan the match
with friends

Moments to create
 Choosing a Moment

 Moment Selected (“6’s”)

 Brand selected: Kingfisher
 Current Tagline- Divided by teams, united by Kingfisher
 Campaign Tagline- Go beyond the boundary
 Reasoning: The moment of 6’s where ball is going beyond the
boundary whereas normally cricketers restrict themselves to 1’s, 2’s etc.
Similarly, we in our lives do not indulge into anything extraordinary,
but post having kingfisher we can do so.
 Liquid & Linked Campaign(Go beyond the boundary)

 We can show a campaign where we can build on the tagline of “Go

beyond the boundary” when a Six is hit, which has below significance:

I. Girls can move beyond the boundary and sky is the limit for them
II. Cricketers/Crowd from different countries come together and play
with the sportsman spirit that is where they are going above & beyond
Thank you..