DEPARTMENTAL MANAGER

ABOUT THE BRAND :

Raymond Group is an Indian branded fabric and fashion retailer, incorporated in

1925. It produces suiting fabric, with a capacity of producing 31 million meters
of wool and wool-blended fabrics.

The group owns apparel brands like

Raymond
Raymond Premium Apparel
Park Avenue
Park Avenue Woman
Color Plus
Parx.

All the brands are retailed through 'The Raymond Shop' (TRS), with a network of
over 700 retail shops spread across India and overseas, in over 200 cities.
COMPANY PROFILE
NAME : RAYMOND

INDUSTRY : TEXTILE.

FOUNDED : 1925 ; 93 YEARS AGO

HEADQUARTER : MUMBAI

KEY PERSON : GAUTAM SINGHANIA

PRODUCTS : FABRICS , GARMENTS , ACCESSORIES , DENIM ,

SHIRT & OTHER READYMADE APPARELS.

REVENUE : 800 MILLION

InIN HOUSE BRANDS
 Launched in 1986.

It is a formal wear brand.

Park Avenue provides stylish and innovative

wardrobe solutions to well-dressed gentlemen.
 Parx is a premium casual lifestyle brand.

Parx reflects the persona of the energetic 22-30 year old

who is aggressive, outgoing and dynamic.

Distribution is through the following channels: Exclusive

Parx brand stores, which are company-owned and operated.
 Launched in 1993.

It is a casual wear brand.

ColorPlus has always used

highest quality fabrics and product engineering
techniques that give the user the unique comfort and
tactile feel which no other brand offers.

Color plus offers us various things like leather hand

bag, hand braided belts, shoes and scarves.
 Raymond - Premium Suiting Fabric- for Suits,
Jackets, Trousers and Ethnic-wear

Premium – “Family Favourite” brand with cosmetic

products like Room Fresheners, Talc, Shaving Cream,
After shave lotion, Perfumes, Soap and Shampoo.
COMPETITORS IN THE MARKET :
 MARKETING STRATEGY

•Detect changes in the business environment and opportunities with an

external environment that includes a supply and demand
•analysis.
•Evaluate business performance and marketing maturity by analysis of the
sales structure, marketing management, customer segmentation and
current positioning.
•Develop a concrete action plan, including performance indicators
intended to measure efficiency.
 CRM STRATEGY

• Gift card or vouchers

• Sale alert
• Too many retail outlets
• Registration system
• Availability of options (Casual wear,
Formals,Blazers,perfumes, etc)
 CONCLUSION

• Raymond is a big fashion brand name in India, it has become a

synonym for men's wear.
• Raymond showrooms are well managed and offers the good
service.
• Raymond’s emerged as a undisputed market leader in the garment
industry.
• The brand Raymond has the unique perception over its customers
psyche.
• All the plants used are ISO certified, leveraging on cutting-edge
technology that adheres to the highest quality parameters while also
being environment friendly.
CUSTOM TAILORING :
THANKS MA’AM

REPORT BY :

PRASAN JAIN - 20
AKASH JAIN - 15