Академический Документы
Профессиональный Документы
Культура Документы
(ENT600)
UNIT 2:
CREATIVITY, INNOVATION
IN
TECHNOLOGY ENTREPRENEURSHIP
(Adapted from Fredrick et al., 2006 and Dorf and Byers, 2005)
• Knowledge
• Motivation
1. KNOWLEDGE
• Knowledge refers to a confident understanding of a subject
with the ability to use it if applicable. It encompasses
expertise, skills, familiarity and practical & theoretical
understanding of a subject.
3. MOTIVATION
Extrinsic Motivation
comes from outside a person, whether the motivation is
a ‘carrot’ or a ‘stick’
Intrinsic Motivation
a person’s internal desire to do something. Satisfaction is
derived from overcoming the challenge.
UNCERTAINTY
– Low resource uncertainty
• RADICAL INNOVATION
– High market uncertainty
– High technical uncertainty
– High organization uncertainty
– High resource uncertainty
HIGH
•Radio •Xerography
•Helicopter
Entrepreneurship Dept, FBM (2009) ENT600/UNIT 2: CREATIVITY 26
Cont…Important Technological Innovations
•Apollo lX
ENTREPRENEURIAL ENVIRONMENT
INVENTION
INNOVATION