Banking In The Era of AI

A study of customer friendly Artificial Intelligence

tools to boost customer satisfaction in banking sector.

Presented By :

Aditi Malhotra (16/FCBS/BCOM(H)II/003)

Anushka Bhattacharya (16/FCBS/BCOM(H)II/006)
Abhishek Rawat (16/FCBS/BCOM(H)II/002)
Karan Singh (16/FCBS/BCOM(H)II/019)
What do you
think Artificial
Intelligence
is ?
Artificial
Intelligence in
Movies

In movies, robots are able to talk, think,

have emotions, and make decisions just
like humans.
What is Artificial
Intelligence ?
Artificial Intelligence is the development of
computer systems that are able to perform
tasks that would require human intelligence.

Examples of these tasks are visual

perception, speech recognition, decision-
making, and translation between languages.
 Weak AI Strong AI

Types of  Machines with weak Artificial

 A machine with strong A.I. is
able to think and act just like
Intelligence are made to
Artificial respond to specific situations,
a human. It is able to learn
from experiences.
but can not think for
Intelligence themselves
 Since there are no real life
examples of strong A.I. yet,
 For example, navigation the best representation would
system, voice recognition, be how movies portrays
suggestions for correction in robots.
searches
What is The banking sector is the section of the economy concerned
with holding the financial assets for others; investing those
Banking financial assets as leverage to create more wealth and the
regulation of those activities by government agencies.
Sector?
  To identify various Artificial intelligence tools being used in
Objectives Indian banks.
 To enlist various artificial intelligence tools being used in public
Of The sector banks and simultaneously in private sector banks.
 To identify the level of customer satisfaction with customer
Study friendly artificial intelligence tools being used in public and
private sector banks respectively.
  It is a part of service sector which is the backbone of the
Indian Economy, contributing around 53.66% of the
Indian GDP.
Need of The  The contribution of the banking sector is about 7.69% of
Study total GDP.
 Banking sector has generated employment in the economy
for about 1.5 million people.
Why we chose  India’s banking and financial sector is expanding rapidly
and it has the potential to become the fifth largest banking
banking sector ? industry in the world by 2020 and third largest by 2025.

As we know that banking
sector is the need of present
economy, most of the banks
have started embracing
artificial intelligence tools
worldwide to improve its
operations.
We studied various
research articles about “AI
Banks are using AI tools in Financial Sector”,
for enhancing the “How AI is going to
customer experience by transform the banking
giving it a personalized industry” or “How AI will
touch. revolutionise the banking
sector” etc, but we
couldn’t find how the end
users (customers) of the
Banking industry are
actually aware of these
technologies and how
satisfied they are.
 Research
Methodology
Science of studying how research is done scientifically
 Research in common parlance refers to a search for knowledge.

What is It is also defined as a scientific and systematic search for

Research? relevant information on a specific topic.

(There are various types of research studies but for our research
we opted for Descriptive Research.)
  These type of studies are used to describe the
behaviour of a sample population.
Descriptive  In descriptive research, only one variable is required to
conduct a study and in our research that one variable is
Research banking customers.
 The three main purposes of descriptive research are
describing, explaining and validating the findings.
  Research design is the structure with in which
research is conducted

 It constitutes the collection, measurement and analysis

Research of data.

Design  It gives an outline of everything from defining the

problems in terms of objectives to final analysis of
data.
  The study will be incorporating the collection of both
primary and secondary data for an in depth
investigation.
Data  Secondary data will be gathered through, the

Collection information received from the books, articles, blogs,

published data and online sources.
  It is the process of selecting a number of individuals
for a study in such a way that the individuals represent
the larger group from which they are selected.

 There are two types of Sampling design i.e,

Sampling Probability Sampling Design and Non Probability
Design Sampling Design.

 In our case we will be taking both Non Probability

(Convenience) and Probability (Random) Sampling
Design
 Sampling A large group of
individuals
Population
& Size
Subset of population
  Customers of banks situated in Delhi NCR
 We have taken banks on the basis of their market capitalization
Population
Public Banks Private Banks

 State Bank of  HDFC Bank

India
Sample Size :200  ICICI Bank
Customers of population  Bank of Baroda
 Kotak
banks  Punjab Mahindra Bank
National Bank Limited
 Convenience
Sampling
Sampling Sampling Techniques
we will be using in our
Techniques research
Random Sampling
with Replacement
 Convenience
Sampling
 The process of including
whoever happens to be
available at the time…
 Also known as “accidental” or
“haphazard” sampling
 (Use results that are easy to
get)
Random
Sampling
 Means selecting subjects so
that all members of a
population have an equal and
independent chance of being
selected
  https://gibsic.wordpress.com/2018/07/01/7-decades-of-artificial-
intelligence-history-2morrowknight/
 https://www.bu.edu/lernet/artemis/years/2017/projects/FinalPresenations/A
.I.%20Presentation.pdf
 https://medium.com/@chethankumargn/artificial-intelligence-definition-
types-examples-technologies-962ea75c7b9b
 https://www.google.com/search?q=artificial+intelligence+in+banking&saf
e=active&hl=en-
IN&authuser=0&rlz=1C1SQJL_enIN833IN833&source=lnms&tbm=isch
&sa=X&sqi=2&ved=0ahUKEwjMrdjouvngAhUErZ4KHWYxAeUQ_AUI
DygC&biw=1536&bih=722#imgrc=Aup1-rsgfnazRM:
References  https://www.investopedia.com/ask/answers/032315/what-banking-
sector.asp
 https://slideplayer.com/slide/6321458/
 https://www.jagranjosh.com/general-knowledge/what-is-the-sectorwise-
contribution-in-gdp-of-india-1519797705-1
 https://www.google.com/search?q=contribution+of+banking+sector+in+in
dian+gdp&safe=active&rlz=1C1SQJL_enIN833IN833&source=lnms&tbm
=isch&sa=X&ved=0ahUKEwjZ287Q2vngAhWx4XMBHTP9AJ0Q_AUI
DygC&biw=1536&bih=674#imgrc=DVYVkzJvxfjuUM:
 https://www.slideshare.net/abulibya/sampling-methods-59807094
 https://towardsdatascience.com/sampling-techniques-a4e34111d808