PRASANTH HV

SECTION B
Industry and company
 Supam maheswari is the CEO and co-founder of
firstcry.com
 He is an alumni of IIM Ahmedbad and In march 2000 he
started his first company brainvisa technologies, it was
an e-learning startup
 He is a great leader and executioner
 Its is Asia’s largest online portal for baby and kids
product
Ideation
 Supam has just become a father ,he had to travel abroad
frequently for his business
 There are many options in baby products abroad compared
to India and huge difference in the quality of the products
 Because the choices for baby products in India were limited.
 After that he immediately found an opportunity here and
conceived the idea of having a platform and With a little
research he started the firstcry
Funding
 Supam and his friend Amitava Saha and with seed capital
of Rs. 2.5 Cr raised from personal resources and friends
started brainbees solution and launched Firstcry.com in
2010
 Brainbees raised $70 million from IDG ventures india,
SAIF , vailat capital,vertex venture and NEA
Acquisition
 Brainbees solution is the parent company of firstcry
 In January 2016 the Mahindra retail and firstcry were
merged
 Later the brand name become Firstcry.com – A Firstcry
Mahindra Venture
 In January 2016, Ratan Tata invested  an undisclosed
amount in FirstCry.
Products/service profile
  Asia'slargest online portal for baby and kids products,
FirstCry.com has an inventory of more than 70,000 items
from over 700 top International and Indian brands like
Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin,
Medela, Pampers, Disney, Barbie, Gerber, Fisher Price,
Mee Mee, etc.
SWOT Analysis

STRENGTH - Huge product WEAKNESS - Weak in

line with world class advertisement
brands(online&offline)

SWOT
OPPORTUNITIES - To tap THREATS - many similar
newer parents every month players coming in the marke
Future growth plans
 They plan to increase stores from 150 to 700 in coming 2
years
 The company is also planning to add 200 global brands
to its portfolio
Exit policies of seed investors
 Firstcry
associated with company Digital Age Retail Pvt
Ltd, has added $10 million to its Series D round of
funding by roping in NEA as a new investor besides its
existing investor Valiant Capital Partners.