Академический Документы
Профессиональный Документы
Культура Документы
Limited budget.
LIGHT
Tube light
Bulbs
DOMESTIC APPLIANCES
T.V
Audio
Energy saver
Computer monitors
D.V.D
Matrix
In a matrix there are four products which
are operating as cash cows stars
question marks and dogs. Following are
the products which lie in this matrix
BASICS:
Basics are those customers who are neither brand conscious
nor technology adoptive. They want to have for example T.V
and pictures just to satisfy their need
CLASSICS:
Classics are brand conscious and value for money. They want
good picture quality and long life brand. Philips focuses on
classics
Effective Advertising
Brand Equity