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Writing a Cultural Mapping

Report
SBEL 4476 Topical Study 2016/ 2017 (SEM 1)
Research methodology: Cultural mapping
Bachelor Degree project report

Prepared by:LeeYL
Research method : Cultural Mapping
What is cultural mapping?
• Cultural mapping is a systematic approach to identifying, recording, classifying and
analysing a community’s cultural resources or cultural assets that traced the
historical, economic, social, geographical significance of a site (Pillai, 2013 and
Rashid, 2015).
• It has been recognized by UNESCO as a crucial tool and technique in preservingthe
world's intangible and tangible cultural assets (cited from UNESCOBangkok, n.d.).

The uses of cultural mapping? Select what to map ?


• Historical assessment
• Mapping assets (location anddistribution
• Exploring cultural identity
of Tangible & intangible culturalitem).
• Community resource management
• Mapping resources (data basedof persons,
• Cultural planning
organisation, businesses, institutions and
• Planning for sustainable development
etc.)
• Mapping concepts (intangibleelements
Themes of cultural mapping such as: identity, values, beliefs &
• Anthropological, archaeological, philosophy)
genealogical, linguistic, sociological, • Mapping systems (social, economic and
topographic, musicological, environmental dimension of an inhabited
botanical and etc. site /ecological system)
Cultural mapping procedure
Tangibleelements
• Man-made elements
• Natural environments
1 Framing of mappingexercise •

Documents and records
Products
• Functional Item
• People
Intangible elements
• Histories/ memories
• Identities
• Knowledge

2 Process of Mapping •
Expressions/ practices
Aesthetics
• Human organisation
• Processes and procedures
• Attitudes and behaviors
• Values
• Belief/ philosophies

Assessment
3 Evaluation • Todetermine the significant of a site,
community and cultural vitality.
• Analysis of people, places, and environments.
Figure 1.1 : Cultural mappingprocedures
(Pillai, 2013)
1.) Framing a cultural mapping exercise

Framing of mappingexercise  Site description/ brief


 Rationale for mapping?
 Who will need to usethe
data ?
 How will the data be
Obtain mapping brief used?
 When will the data be
used?

Inspect & profile thesite  Checklist: site history,


land use, built
environment and etc.

 The community,
Engage with stakeholders manager/ planner of the
site; users of the site

Establish goal & objectives  The goal and outputs

Determine scale & Determine Approach, Determine data Determine scale &
scope of mapping tools & techniques management & partners timeframe, cost & output

Figure 1.2 : Framing exercise (Pillai, 2013)


2.) Process of mapping

Process of mapping

 Data recording: collect and visualise

Data recording data (the form of database,


pictorial, graphic, audio, video, or
statistic.

 Layering approach
a) (Integrating /layering of multi-
information such as maps, images, audio
recordings, 3D models, maps, GISmap
Data Synthesis etc.

 System approach
Figure 1.3 : Steps in process of mapping(Pillai, 2013). a) Not visible (procedure, method and
process)
b) Investigate historical/ social/ spiritual/
phenomenon.
3.) Evaluation

Evaluation of this site

Assess cultural character& SWOT analysis & recommendation


significance for planning strategies

• Historical value SWOT Analysis


• Scientific value • S- Assessing internalstrength
• Economic value • W- Assessinginternal
• Social value weakness
• Spiritual value • O- Assessing internal/external
• Aesthetic value opportunities
• T-Assessing internal/external
threats.

Figure 1.4 : Steps in Evaluation of the site(Pillai, 2013)


Example 1: Mapping historical significance of thesite
Recording historicalcommunity Recording history of landuse
Table 1.1: Sample directory of trade documents

Fig 1.5: Kelly map showing the market site


(source:www.visiomsofpenang.com.my/)
Example 1: Mapping historical significance of thesite

Recording
historical
documents

Fig 1.6: Historical timeline showing land use of market site.

Fig 1.7: Types and locations of Fig 1.8: Historical building types and style.
historical buildings.
Example 1: Mapping historical significance of the site
Recording historical buildings: core market buildings & shop houses

Old shophouses
Fig 1.9: Layout of core market building
Example 1: Mapping historical significance of thesite
Synthesis data : layering of communities, land use and buildings

Fig 1.10: Map of Early Migration to George town


Table 1.2: Layering approach to show connectivity between migration history
timeline and architectural timeline
Example 02:Mapping commercial social and religious significance of thesite

Recording
use of the sitefor
Commercial
activities

Compilation of
memories
recollected by the
community andsite
survey

Fig 1.11: Site plan showing commercial activities on street, in Shophouses


and inside the marketbuilding.
Example 02: cultural mapping

Recording
use of the site for Commercial
activities

Fig 1.12: Layout of the core market buildingand Photograph: illustrate stall market&
extensions
trading activities
Example 02: cultural mapping
Observation & handdrawing Street and commercialactivities

Data recorded
via observation and
photography
Recording
Use of the sitefor
social activities

Fig 1.12: Social Meeting spaces


Recording
Use of Building and streetfor
religiousActivities

Fig 1.13: Hungry Ghost Festival


Synthesis
data:
Connecting commercial,
social & religiousspace

Fig 1.14: Layering approach to reveal connectivity of space and use at Marketsite
Example 03: Mapping cultural and economicsignificance

Recording the food and beveragebusiness

Fig 1.15: Location of markets in relations torestaurant and coffee Fig 1.16: Location of markets in relations to streethawkers
shops.
Example 03: Mapping cultural andeconomic significance

Fig 1.15: Value-added services provided by traditional markets

Fig 1.16: System approach to reveal connectivity of sample market


product to culinary identity of place.
Example 03: SWOT analysis & planningrecommendations

Table 1.3: SWOTanalysis for the socialdimension Table 1.4: SWOTanalysis for the economicdimension
References

Pillai, J. (2013). Cultural mapping: A guide to understanding place, community and continuity.
Strategic Information and Research Development Centre.

Rashid, M. S.A. (2015). Understanding the Past for a Sustainable Future: Cultural Mapping of Malay
Heritage. Procedia-Social and Behavioural Sciences, 170, 10-17.

UNESCOBangkok (n.d.). Tool for Safeguarding culture. Retrieved on September 23, 2016,
http://www.unescobkk.org/culture/tools-and-resources/tools-for-safeguarding-
culture/culturalmapping/

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