PRINCIPLES OF

SPEECH WRITING
Presented by: Aldy, Rica, and Ace
 PRINCIPLES OF SPEECH WRITING
• CHOOSING THE TOPIC
• ANALYZING THE AUDIENCE
• OUTLINING AND ORGANIZING THE SPEECH CONTENT
INVOLVEMENT OF THE PRINCIPLES OF SPEECH
WRITING
• AUDIENCE PROFILE
• LOGICAL ORGANIZATION
• DURATION
• WORD CHOICE
• GRAMMATICAL CORRECTNESS
CHOOSING THE TOPIC
ACCORDING TO ANDREW DLUGAN
(OCTOBER 2010), BEFORE CONSIDERING A
SPEECH TOPIC, ASK YOURSELF THESE THREE
QUESTIONS:
 AM I AN EXPERT ON THIS TOPIC?
AM I PASSIONATE ABOUT THIS TOPIC?
DOES MY AUDIENCE CARE ABOUT THIS
TOPIC?
 Purpose of writing and delivering
the speech
• To inform – an informative speech provides the
audience with a clear understanding of the
concept or idea presented by the speaker.
• To entertain – an entertainment speech provides
the audience with amusement.
• To persuade – a persuasive speech provides the
audience with well-argued ideas that can
influence their own beliefs and decisions.
Two Content Layout with SmartArt
• First bullet point here
Group A
• Task 1 • Second bullet point here
• Task 2 • Third bullet point here
Group B
• Task 1
• Task 2

Group C
• Task 1
Add a Slide Title - 1
Add a Slide Title - 2
Add a Slide Title - 3
Add a Slide Title - 4
Add a Slide Title - 5