www.pwc.

com

PwC CTI
Accelerating Russian
companies to become
global leaders

28 May 2012
Международная сеть фирм PwC

What is PwC?

Worldwide gross revenues of

158 countries
• Active in PwC’s network of firms increased
in FY2011
• Offices in 771 cities worldwide
USD 29.2 billion
• 419 Fortune 500
companies are our clients

Over
168,000
employees

PwC
PwC in Russia

• PwC first entered Russia in 1913 and re-

established its presence here in 1989

• Over 2,000 employees

• 8 offices in Russia – Moscow, St Petersburg,

Ekaterinburg, Kazan, Novosibirsk, Krasnodar,
Yuzhno-Sakhalinsk, Vladikavkaz
For more than 20 years,
Russian companies have
benefited from our global
knowledge and the
professional experience of our
people in Russia and abroad.

PwC
PwC CTI - Center for Technology and Innovation

Skolkovo
and
Institutes
of
development

Federal & local

Start-ups
governments

CTI

• PwC CTI was founded in

State
Venture
2009 Capital
owned
companies

• In October 2011 office Multinationals

at Digital October was
opened

PwC
Our Mission

We believe this world is driven by entrepreneurs - bright people with a

bold vision, high energy and strong determination to change the world
by bringing innovative ideas to life

Our mission is to help young innovative companies achieve

their vision and become technology market leaders, serving
them as advisors through their early days to market success

PwC 5
CTI team

Tim Mark
Natalia
Nicolle Hannye
Milchakova

Anton Ekaterina
Abashkin, Terentieva, Ekaterina
Vasily Tatiana CTI Advisory CTI Assurance Petr Shapochka,
Davydov, Florina, Babarykin, Consulting
Tax Marketing Legal

Olga Yulia
Menshikova, Eybogina,
Anna Advisory Natalia
Advisory
Akimova, Lyudmila Rodionova,
Advisory Fedchenko, Advisory
PwC Advisory
Our Approach
Seed Series “A” Round Series “B-D”
IPO/Exit
Grants, Angels VC VC, PE

Market
Expansion, Leadership
Growth
First market
traction

Idea, prototype

PwC CTI Offer:

Open Seminars “Growth” program: Emerging company Mature companies
PwC Startup Cloud • Roadmap services: services:
• Mentorship • Raising finance • Audit, tax, legal
• Access to PwC Network • Developing business • Business Consulting
• Accessing global markets • Deals
• Audit, tax and legal

PwC 7
www.pwcaccelerator.com

PwC Accelerator in
Luxembourg
Let us help you enter the
World’s Biggest Market
Agenda

1 Introduction to PwC's Accelerator

2 Selection Criteria
3 Why start from Luxembourg?
4 Our Key People
Appendix

PwC
PwC’s Accelerator “Mission statement”

Assist fast growing companies address the

European market without having it to spread its
management too thin and without having it over
investing its precious cash

PwC's Accelerator
Section 1

Introduction to PwC's Accelerator

PwC's Accelerator “Dynamic Community”

Methodology
and
competences
(PwC’s
Accelerator &
PwC Network)

(PwC’s worldwide
network)
Venture Capital
Corporates
firms

Companies being
« accelerated »
by PwC’s
Accelerator

Role model Top

entrepreneurs Universities

PwC's Accelerator
PwC’s Accelerator services

Office
Corporate Facilities
Structuring Services

Fundraising at International
M&A
a global level

Team
Building International
(HR Services) Development
(International Sub
setups)

PwC's Accelerator
In a nutshell, PwC’s Accelerator offers Luxembourg
as an entry point from which to radiate towards
the rest of Europe Netherlands Scandinavia Baltic States
U.K.

Germany

France
Eastern Europe

Mediterranean
Countries

Switzerland
Spain
Italy
Morocco

PwC
PwC’s Accelerator “a networking community”

Content Frequency
• Opportunity to a floor of savvy followed possibly by one-to- Semi-annually
“Local to Global”
one meetings.
Expo events
• Industry and market insight
Plug and Play events • One to One meeting with VCs, Corporate in Luxembourg Quarterly
in Silicon Valley • Video conference with Silicon Valley
Other PwC’s • Key notes speakers on industry Quarterly
Accelerator event • Lunch & Learn events, diner and cocktails, etc

All clients of PwC’s Accelerator become a Member of our

community. Membership gives access to a panel of events in
order to favour business networking and provide thorough
insight on industry hot topics

PwC's Accelerator
Section 2
Selection Criteria for PwC’s
Accelerator
 PwC’s Accelerator is focused on the “Growth” stage

6
Incubation Acceleration Maturity
Sales evolution

5
4
3
1 2

Implementation Risk
development

Technical Market Market Traction Stage IPO or

Concept
Stage of

Risk Risk Stage (Growing Sales (Extensive hiring, M&A

Stage Pipeline) investments and
International
Expansion)

PwC's Accelerator
PwC’s Accelerator “Industrial Focus”

Ecotechnologies, Smart grid, Innovative energy, Innovative

Smart technologies material and processes, etc.

Social networking, Gaming, Datanomics, Infrastructures, New

Digital Life Financial Services models, etc.

Infrastructure & Telecoms, Software applications, Payment,

Mobility Automotive technologies, etc.

Cloud Consumer internet, Enterprises 2.0, Data storage, SaaS, etc.

Health and well E-Health, Diagnostics, Bio IT, Medical device, etc.
being

PwC
PwC’s Accelerator “Company Characteristics”

Obvious Need to be Accelerated

• Significant Sales Pipeline that now need to be executed
• Need to put “feet on the ground” and go sell the product/service

Finance
•Looking for significant funding needs (typically from €10M to €25M)
• Looking for a geographically diversified capital structure

Technology
•High differentiation of the technology and/or know-how (protected IP)
•Technology validated by large recognizable corporate customers

Management
•First class management team in place and high quality board
•Keenness of the management team to become a global company

PwC
Section 3

Why Luxembourg?
Why Luxembourg is the preferred location for fast
growing companies
• Preferred location for many
international fast growing companies European market
70% of the 500+ million customer base within 1 hour flight
Many Californian tech companies selected Luxembourg for
their European HQ: easy, fast, stable, neutral, international...

• One of the best IT infrastructure

Luxembourg is fully fiber optic connected with world class
state-of-the-art data centers.

• Neutral location from which to export

into the rest of Europe
Luxembourg is quite unique in Europe as it can easily be the
selling point for services and products for neighbouring
countries such as France, Germany, Belgium, Netherlands,
Switzerland, etc...

• Access to a young and well qualified

European pool of talents
Very competitive pool of talents, generally at least tri-lingual
(French, German and English), one of the lowest
unemployment rate in Europe.
40% of the EU GDP
70% of the EU GDP

PwC's Accelerator
A competitive Total Tax Rate

Source: Total Tax Rate / TTR: cost of all taxes borne including labour taxes, social security, property taxes,
indirect taxes, environmental taxes…
Source: “Paying Taxes 2011”, World Bank, International Finance Corporation, PricewaterhouseCoopers
PwC
Luxembourg value proposition for ICT /
e-commerce players
E-commerce tax advantages E-commerce players in Luxembourg
• Lowest standard VAT rate in Europe (15%) as well as Leading companies – not exhaustive
reduced rates available for specific products and
services (12%, 6%, 3%) – e.g., for broadcasting
services = 3% European headquarters

• Under current rules, electronically supplied services

in B2C transactions are subject to the VAT rates
where supplier located > located in Lux. = 15% European headquarters

• Current rules remain applicable until 1 January 2015,

allowing a net decrease of margin / customer price if
supplier located in Luxembourg Headquarters customer base
in Europe
Other specific advantages
• Cutting edge digital infrastructures
• Excellent research in Security European headquarters
• Confidentiality

And many more: BigPoint, European headquarters

(with a new banking license)
OnLive, Zynga, Nexon
Kabam, Big Fish …
PwC's Accelerator
Who else has Luxembourg as their European
headquarters?
Key international players having strategic operations in Luxembourg
Leading companies – not exhaustive

Large scale fund

Worldwide headquarters administration & custody

European headquarters Headquarters customer base

in Europe

Corporate bank for European European business centre

activities

Worldwide headquarters Global Procurement Center

(Europe’s global telecommunication in Luxembourg
satellite operator)

New global headquarters of Centre of excellence in funds

its Powertrain division administration & custody

Production site and Research Investment banking and Private

Centre (2nd in the World after banking
the US one )

PwC
Section 4

PwC Accelerator Team

All of PwC’s Accelerator’s Service Offering is performed by
PwC’s highly specialized team & core competencies
Alexandre Rhea Laurent Probst
Partner & CEO PwC’sAccelerator Partner & Leader R&D and Innovation

PwC’s Accelerator

Fund Raising Corporate Human IT

Jean-François Kroonen Christophe Loly Christian Scharff
Structuring Resources Services

Access to PwC network: Latin America, India, Asia, Europe, US, Middle East, Russia…

PwC’s Accelerator is able to offer, monitor and coordinate for the benefit of its clients
what PwC is used to provide to large corporate clients

PwC’s Accelerator • Local to Global

15
PwC
Conclusion: PwC’s Accelerator is your Fast track
to European clients

Your one-stop-shop in Luxembourg to:

Access to all of PwC’s network in Europe
Access to EU based resources
Access to EU partners
Access to EU funding

PwC
Your main contacts

Anton Abashkin Alexandre Rhea

PwC Russia Partner at PwC Luxembourg
Leader of CTI Advisory CEO of PwC's Accelerator
laurent.probst@lu.pwc.com alexandre.rhea@lu.pwc.com
(+352) 49 48 48 25 64 (+352) 49 48 48 66 01

For further information please visit us at:

www.pwc.ru/cti
www.pwcaccelerator.com

© 2012 PwC’s Accelerator S.à r.l.. All rights reserved. PwC refers to the
Luxembourg member firm, and may sometimes refer to the PwC network. Each
member firm is a separate legal entity. Please see www.pwc.com/structure for
further details.

PwC's Accelerator
Thank you!

www.pwc.ru/cti
© 2012 PwC. All rights reserved.
“PwC” refers jointly to ZAO PricewaterhouseCoopers Audit, PricewaterhouseCoopers Russia B.V. and Representative Office of PricewaterhouseCoopers
Legal CIS B.V. or, as the context requires, other member firms of PricewaterhouseCoopers International Limited(PwCIL). Each member firm is a separate
legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or
liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No
member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm’s
professional judgment or bind another member firm or PwCIL in any way.