Managing Master Data for Supply

Chain Excellence
Greg Valdez
Director, Master Data Engineering
Intel Corporation

2/6/08
 Managing Master Data for Supply Chain
Excellence

 Why focus on Master Data?

 Intel’s Experience
– Applying Quality Methods to Information
– Strategies for Best Results
 Q&A

2
 Why Focus on Master Data?

Every Supply Chain Activity is

Dependent on High Quality
Master Data

Visibility Agility

Planning Execution

3
 The Master Data Foundation

Consistent Master Data

Enables Faster & Better
Transaction Planning, Decisions
Systems & Analytics Across the Enterprise
(ERP,MES) Systems
Master Data
•Supports the
universe of
Transactions &
Customer Supplier Employee Decisions
Organization •Supports ALL
Product business processes
BOM
Item
Financial
Location
4
 Formalizing Information Quality at Intel

 Corporate wide information quality initiative began

in 2001
Formed a dedicated Information Quality Organization
Included targeted training & objectives tied to bonuses
 Elevated Awareness Across the Enterprise
Data is an asset - “It outlives the systems”
Quantified the impact of poor data quality
 Redundancy, Excessive process TPT, scrap & rework

Mindset change to manage master data as a

business capability, not IT infrastructure

5
 Quality Methods for Information

TIQM ® Blueprint
1. Define it (re)-Building

2. Measure it
3. Cost of Non Quality Product
4. Improve the Data
Manufactured
Specification
Product
5. Improve the Process
6. Establish IQ Environment Data Data Information
Product
Definitions

Fix the Data

P4
Define it Reengineer
And
Measure it Impact ? Cleanse Cleansed Data
P1
Assess Data
Data P2 P3
Definition Assess Measure
&
Informatio
n
Architectur
Informa
tion
? Nonquality
Informatio
n
Costs
Information
Value/Costs
Fix the Root Issues
Quality
e P5
Quality Improve Information

Quality Methods Drive Informatio Quality

n Improvement
Process
Quality

the Right Sustainable Result Quality

Paradigm Shift
P6
Establish the Information Quality Environment Quality

6 ® TiQM is a register trademark of InfoImpact Inc.

 Strategies for Best Results

Right Timing
Leverage & Drafting
One Size Does Not Fit All
‘Mainstream’ Roles
Competency Development
Strategic Partnerships

7
 An Orchestration of Strategies
Governing To The Design
Administratio
n UI
Profile &
Business Owned Dashboard
Create/Maint/Steward
Master Data
Management
Business Process
Workflow ROO/ROR The The General
Engineering
For each attribute (deliver the solution)
Customer
Dispar MD Use
Consolidation

Business Rules

Distribution
ate Cases
Source SAP
s Cleansing SQL
Standards The Blueprint/
DSS Software
SAP
SQL Merge
Server,
Teradata, App Design Spec The
Trans, Server, Oracle,
The Architect Engineers
DSS Terada Mapping Solution
Apps ta, Trans The Design:
Oracle, Standardize
Apps
• Business Inspect for Compliance Hardwa
• Data to the Design/Standards
r
Industr • Application e
y • Technology
Referen Engine
ces e
r
s

MDM Capabilities Governance &

Improved Asset/Product Mgt Roles
Master
Data

Leverage
Business ‘Pull’

8
 Data Management Capability Reference Model

Business Owned Administration UI Profile &

Create/Maint/Steward Dashboard

Master Data
Management

Workflow
ROO/ROR
For each attribute

Business Rules DSS

Consolidation

MD Use Cases

Distribution
Disparate ERP App
Trans, Sources
Cleansing non-ERP,
DSS ERP EDW,
Merge Other DB’s
Apps non-ERP, Trans
EDW, Mapping
Other DB’s
Apps
Standardize

Develop & sustain MDM

Industry competencies
References

9
 For Illustrative Purposes

Supplier Master Data Capability Roadmap If required

Business Process

Supplier Add / Portal w. Portal w.

Change TPT workflow workflow Integrated Services:
Reduction (Rev. 1) (Rev. 2) Search & Select, Change
Notification, Regulation
Search & Role-based
Select Security
(Basic) Regulation
Create / Biz Process External UI
Change (Manual)

Conversion Privacy Conversion

Conversion
Execution Compliance Execution
Strategy
(Stage 1) (Stage 2)
Lifecycle
Change Lifecycle EOL SDB
Data

(Rev. 1)
Notification (Rev. 2)
(Manual) Spends
D&B Data (DUNs,
Hierarchy
Family Tree,
DQ Monitors
Diversity, etc)
DUNS Data Quality CIP
Compliant
ROO/ROR

Supplier Interim Preferred Goal State ROO

Next Gen ROO Supplier Next
Gen ROO EOL PSG & PSMT
SAP BI ROR
Enable EOL CVM
Teradata
ROR ROO / ROR Reduction
Governance

Information Blueprint Training / Education

v. 1.0
Add Spec
to SGB
Information Blueprint
Information Blueprint Continuous Improvement
v. 2.0

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2007 2008

10 Master Data Product Manager Drives

Stakeholder Alignment
 Summary
Managing Master Data for Supply Chain
Excellence

Focus on Building a Strong Master Data Foundation

Practice the use of Information Quality Methods
Orchestrate Strategies for Best Results

11
 Q&A

2/6/08
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