Brand &

Logo:

Form of business:Limited partnership.

Main product: Bread and Coffee.

 Objective
 produce many type of bread and different culture
of bread,fresh.
Mission
 produce healthy and high quality bread.

Values
 creative and innovative.

Target
 open more than 20 bakery in Malaysia and
become one of the famous brand in the world.
49, Jalan Menara Gading 1
Taman Connaught
56000 Kuala Lumpur, Wilayah Persekutuan
Kuala Lumpur Cheap Land
home/city’
branches
Consumer

Good
Transport
Factor influencing
location
Infrastructure

Amenities
 Social Media
Grows Up
Mobile
Marketing Plan
Marketing

Market
Trend
Simplicity in Getting and
marketing will staying visible is
become the no longer an
norm option
 1) Discount for Student
-attract more student near the school
 2)Discount for the First Month
-for the business to be stable in short period
 3)Different Kind of Bread Based on the Different
Cultural of
the races
-fit different flavors of the customer
 4)Customer Can Apply Membership to Enjoy Discount
-More customer will like to become our member
 Operational manager
-control organisational issue

Cooking Barista
Cashier Waiter
staff/Baker (1 person)
(1 person) (2 person)
(2 person)
Monthly rental - RM7,000
Machinery – RM40,000
Renovation – RM30,000
Monthly salaries – RM16,000
Advertising – RM 1000
Equipment – RM20,000
Material cost – RM5,000
Registration fees – RM60

Capital – RM150,000
4 general partner and 2 limited partner
 Sustainability of the
venture
1)Open New Branches
-Increase the reputation of the product

2)Invest in Global Market

-The best way to develop the business

3)Delivery
-More convenient for people to buy our
product