NAME :MAKKIA SHAHEEN

I.D : 09U0239
SECTION : M
INSTRUCTOR: MS SHAMA RAZI
THESIS STATEMENT

EFFECT OF CARTOON
VIEWERSHIP(BABY TV and CAROON
NETWORK) ON CHILDREN’S
BEHAVIOR
DEFINATION OF IMPORTANT WORDS

 Cartoons
Humorous drawings of something interesting.
Television has been criticized for influencing
children, especially cartoons.
The two most famous cartoon channels include
Cartoon Network and Baby Tv.
METODOLGY

 30 participants were used for the

questionnaires.
 Sampling was done through convenient random
sampling,
 Questionnaires conducted in L.G.S and L.A.S.

 Close ended questions were used.

QUESTIONNAIRE FINDINGS
 Data entered in the form of rows and columns
 rows: number of questions
 columns : number of respondents

• METHOD OF COMPILATION OF QUESTIONNAIRE

FINDINGS:

 “CODING METHOD”
 CHOICES SELECTED WERE ENTERED IN THE FORM OF
NUMBERS IN THE SPREADSHEET.
ANALYSIS

 Statistical tools were used to analyze the data.

 One –variable analysis

 Co-relation regression

 Multiple regression
1. ONE VARIABLE ANALYSIS illustrated the measures of
central tendency
2. Co-relational Analysis: used the data to make
judgments regarding the hypothesis statements.
 The analysis used t-statistics and p-values to
conclude that Ho should be accepted for all of the
independent variables
 3. Multiple Regression Analysis :used the entire
findings to generate the Regression Equation's F-
values were used in the analysis.
FINDINGS: ONE VARIABLE ANALYSIS

1. The skweness was positive (>0) for all variables.

2. The kurtosis for all variables was < 3, except

for personality development of children, was
5.11.
 All of the H0 were accepted except for variables
X5 (guidance) and X6(dressing sense).
CORELATION ANAYSIS
 The table 8, shows that the t-value is 1.9121, which is
not found in the critical region (< -2.58 or >2.58),
therefore we accept H0. Also the p-value is 0.061
greater than α which is 0.05.

 Table 9 shows that the t-value calculated is 1.32, which

is not found in the critical region, therefore we accept
H0. The p-value is 0.198 greater than α.

 Table 10 shows the t-value of -1.22 falls in the critical
region therefore we accept H0. The p-value 0.23 is
greater than α.
 Table 11 shows the t-value of 0.143 which is not in the critical region,
therefore we accept H0. The p-value is 0.89 greater than α.

 Table 12 shows the t-value of 4.21, which does not lie in the critical
region, therefore we reject H0. The p-value of 0.0002 is also less
than α.

 Table 13 shows the t-value of 3.31 which does not lie in the critical
region therefore we reject H0. The p-value 0.0025 is also less than α.

 Table 14 shows the t-value of -1.37 which does fall in the critical
region therefore we accept H0. Also the p-value of 0.178 is greater
than α.
CORELATION COEFFICIENT
Positive Negative

Learning ability(weak) Personality development(weak)

Language(weak) Time(weak)

Parental control(weak)

Guidance(strong)

Dressing sense(strong)
COEFFICIENT OF DETERMINATION

 11.51% variation in Y due to X1

 5.85% variation in Y due to X2

 5.09 % variation in Y due to X3

 0.064% variation in Y due to X4.

 38.8 % variation in Y due to X5.

 28.18 % variation in Y due to X6.

 6.335% variation in Y due to X7.

MULTIPLE REGRESSION:

 LOG(Y) = 0.26096 - 0.0569642*LOG(learning

ability) + 0.207764*LOG(language) +
 0.0260382*LOG(personality development) +
0.0580896*LOG(parental control) +
0.444517*LOG(guidance)
+0.142269*LOG(dressing sense) -
0.215175*LOG(time)
MUTIPLE VARIABLE ANALYSIS
 A 5.5 % decrease in cartoon would lead to a 1% increase in the
learning ability of children, which would have a positive effect on their
behavior.
 A 20.78 % increase in cartoons would lead to a 1% increase in the
language of children.
 A 2.6 % increase in cartoons would lead to a 1% increase in the
personality development of children.
 A 5.8% increase in cartoons would lead to a 1 % increase in parental
control which would help to make them behave better.
 A 44.4 % increase in cartoons would lead to a 1 % increase in
guidance of parents and teachers.
 A 14.2 % increase in cartoons would lead to a 1% increase in the
dressing sense of children.
 A 21.5 decrease in cartoons would lead to a 1% increase in time.