Environmental

Scanning and
Industry Analysis
Christian John C. De Leon
 Environmental Scanning
MONITORING

EVALUATING DISSEMINATING OF INFORMATION

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 EXTERNAL ENVIRONMENT
TWO TYPES

TASK SOCIETAL
Elements or groups
General forces that
that directly affect the
do not directly touch
corporation
the short-term
Government activities of the
organization but
rather, the long run
Local Community

Suppliers

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 Industry Analysis

An in-depth examination of key

factors within a corporations
environment

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 SOCIETAL ENVIRONMENT

ECONOMIC FORCES POLITICAL-LEGAL FORCES

Regulate the exchange of Allocate power and provide
materials, money, energy, and constraining and protecting laws
information and regulations

TECHNICAL FORCES SOCIOCULTURAL FORCES

Generate problem-solving Regulate the values, mores, and

inventions customs of the society

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 INTERNATIONAL SOCIETAL CONSIDERATIONS

Differences in societal environment strongly

affect the ways in which a multinational
corporation conducts marketing, financial,
manufacturing and other functional activities.
Scan the particular country environment in
question for opportunities and threats, and
compare these with its own organizational
strengths and weaknesses.

Triad – three developed markets of Japan,

North America, and Western Europe

Developing Nations – identify the triggering

point when demand for a product or services is
ready to boom.

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THANK YOU