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V O D
Programmatic and how technology is changing the VOD landscape
@VideologyGroup
ENTERPRISE AD TECHNOLOGY
Single Planning, Buying & Optimisation Platform
UNIFIED M AT H & T V- C E N T R I C
P L AT F O R M SCIENCE DRIVEN TECHNOLOGY
bridging gap between to activate data for design to maximize
television, PC & mobile addressability value for brands
V O D I S M A I N S T R E A M
+12% €8.8m
3
I R E L A N D V S U K 2 0 1 3 P E R F O R M A N C E
I reland UK
Click Through Rate 2.0% 1.5%
View Through Rate 79% 82%
Video Completion Rate 72% 76%
4
P R O G R A M M A T I C H A S B E E N
E M B R A C E D
£100m
5
6
Programmatic ≠ RTB
7
P R O G R A M M A T I C I N P R A C T I C E
8
P R O G R A M M A T I C I N P R A C T I C E
9
P R O G R A M M A T I C I N P R A C T I C E
10
P R O G R A M M A T I C I N P R A C T I C E
11
W H A T A R E T H E B E N E F I T S T O T H E
A G E N C Y & A D V E R T I S E R ?
12
W H A T A R E T H E B E N E F I T S T O T H E
P U B L I S H E R ?
13
P R O G R A M M A T I C
AUDIENCE OPTIMIZER
= T R A N S P A R E N C Y
A N D C O N T R O L
Comp / Index Goals
Frequency Capping
TV AMPLIFIER
@VideologyGroup
14
E U R O P E I S P O I S E D T O A C C E L E R A T E
P R O G R A M M A T I C V I D E O A D O P T I O N
+13% +9%
15
T H A N K Y O U
Andy Jones – Commercial Account Director
@VideologyGroup