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Blue Print of Market Development

Scheme by MSME

Presented to Hon’ble MD – HPGIC


On 15/11/2018

Er. Lokesh Kumar


Index
• Purpose of Market Assistance Scheme
• 6 different schemes
• Financial assistance
• Requirement from HPGIC

Er. Lokesh Kumar


Market Assistance Scheme
• This scheme is launched by MSME for survival
of Micro, Small & Medium Enterprises through
Marketing support with all available
challenges in ration wise.
• National Small Industries Corporation (NSIC) is
main body to implement this schemes float by
MSME

Er. Lokesh Kumar


Scheme 1 – Organizing International
Exhibitions / Participation in Trade Fair
• Purpose : To provide Micro , Small & Medium
enterprises international platform, which individually
they cant afford
• Govt. Assistance to NE Region (Himachal Not
Mentioned) & we are mentioning Micro Ind. only
– Space Rent – 95% subsidy , 75% General
– Freight Charges – 25000
– Air Fair – 95% of economy return/ 85% General
– Advertisement – 20% of total subsidy admissible amount
• Whereas for participation in Trade Fair same
financial system follow with ceiling limit 20.
Er. Lokesh Kumar
Scheme 2 – Domestic Exhibition &
Trade Fair
• Purpose : To provide Micro , Small & Medium
enterprises National platform, which individually
they cant afford being Micro Industries
• Govt. Assistance to NE Region (Himachal Not
Mentioned), where as this is for Micro Ind.
– Total Assistant include all – 95% subsidy , 75% General
– Total ceiling limit upto 45 lakhs include all expenses like
rent, fair , advertisement and all.
– Techmart at IITF is event where 95% subsidy offering to
Micro Industries Like NSM
• Whereas for participation in Trade Fair same
financial system follow with ceiling limit 25.
Er. Lokesh Kumar
Scheme 3 – Co-sponsoring of exhibitions
by Industry association & Govt. Bodies
• To promote Micro , Small & Medium industries
with in the country and support them to reach
maximum buyers irrespective to Govt. events, this
scheme has been launched as:
– 5 Lakhs subsidy at A Cities
– 3 Lakhs subsidy at B Cities
– 2 Lakhs subsidy at C Cities
– 1 Lakhs subsidy at Rural Areas.
• This scheme is launched with purpose to increase
the reach of Micro Industries who’s survival is
tough as they cant afford their marketing
expenses.
Er. Lokesh Kumar
Scheme 4 - Buyer Seller meets
• To Provide more selling space to Micro, Medium
& Small Industry MSME introduce this scheme
calendar where they arrange bulk buyers like
Railways, Defense & Communication department
etc to facilitate buying so that survival become
easier for small industries.
• For NE Region Micro Industries – 95% Subsidy ,
where as for all other industries “No Subsidy” in
this scheme.

Er. Lokesh Kumar


Scheme 5 – Intensive Campaigns &
Marketing Promotion Events
• This was launched with purpose of cluster based
marketing and promotion of Micro, Medium &
small enterprises.
• 80,000 subsidy at A Cities
• 48,000 subsidy at B Cities
• 32,000 subsidy at C Cities
• 16,000 subsidy at Rural areas.
• Here MSME will support with all type of
promotional events to push business cycle of
industry
Er. Lokesh Kumar
Scheme 6 – Other Marketing Support
• Development of display centre, hoardings ,
Danglers etc.
• Printing of Literature.
• Develop website.
• Push ecommerce sales venues, Etc.
• Up to 5 lakhs support based upon organization
structure & business.

Er. Lokesh Kumar


Requirement from HPGIC
• Firstly become member of MSME & NSIC.
• Once they accept, then we can send proposal for
any scheme based upon event calendar & our
planning.
• Screening committee with senior IAS will review
& give sanctions.
• For Medium & Small enterprise 10% of subsidy
amount should be paid to NSIC as they
contribute all documentation & Manpower
support.
Er. Lokesh Kumar
Thank You

Er. Lokesh Kumar