AMUL

The Taste of India

Code of Ethical Conduct

Presented by-
Pankaj Sahu (23)
Abhilash Baruah (02)
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 Content

• INTRODUCTION
• CSR in AMUL
• STAKEHOLDER ANALYSIS in AMUL
• CORPORATE GOVERNANCE in AMUL
• CONCLUSION

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 INTRODUCTION
• Formed in 1946, is a dairy cooperative movement in India
with 250 liters of milk per day with name KAIRA DISTRICT
CO-OPERATIVE MILK PRODUCERS’ UNION.
• A brand name AMUL is managed by Gujarat Co-operative
Milk Marketing Federation Ltd.(GCMMF).
• Amul has spurred the white revolution of India,
• Today Amul dairy is No. 1 dairy in Asia and No. 2 in the
world
• Amul has more than 150 chilling centers in various villages.

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CORPORATE SOCIAL RESPONSIBILITY - THE AMUL WAY

• Organizational Structure
AMUL is a three tier co-operative organization
• CSR-sensitive Business Philosophy
* To serve the interests of milk producers and
* To provide quality products to consumers as
value for money.
• CSR-orientation To Distributors &Retailers
• CSR-oriented To Staff

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 CSR-OTHER ACTIVITIES

• Encourages woman to participate in dairy

co-operative societies.
• To develop and enhance leadership skills and
qualities among women
• Amul’s member unions organized three self
managing leadership workshops at PRAJAPITA,
BRAHMAKUMARIS, MOUNT ABU.
• 3100 women participated in this programme.
• Organization of AMUL YATRA in Anand.

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 AMUL RELIEF TRUST

• GCMMF formed a specific organization

named Amul relief trust.
• Donation of 50 million given for
reconstruction of the school building
• Trust reconstructed 6 schools for a cost
of Rs 41.1 millions.

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 Stake Holder Analysis
Owner & Stock
Holders

Public, Social , Political, Partners &

Environmental Suppliers

Government (Local, State, Buyers,

National & International Customers

Competitors
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1. Amul never forgot its “primary customer”
Amul collects 447,000 ltrs of milk from 2.12 million farmers
(many illiterate)
2. The vast and complex supply chain
Hierarchical network of cooperatives Stretches from small
suppliers to large fragmented markets.
3. Help the Supplier
4. Retail outlet across INDIA
5. COMPETITORS :-
ITC limited , Parle Products Pvt.Ltd. , Agro Tech Foods ,
Cadbury India Ltd. Pepsi Co India Holdings , Nestle India Pvt.
Ltd. , Britannia Industries Ltd. , Hindustan Uni Lever Limited
,Dabur India Ltd. Etc.
6.Technology and e-initiatives

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CUSTOMERS

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 Corporate Governance
LEVEL MEMBERS DECISION MAKING

State District level Chairpersons, • Price paid to district unions

Federation Registrar of Co-operatives,
NDDB Representative,
Technical Expert, CEO
District Chairpersons of Village Dairy
Co-operative Societies, BOD,
MD
(fixed across unions)
• Product mix and quantity
• Price paid to village co-
operative societies

Village Milk Producers, Managing • Membership

Committee • Price paid to milk
suppliers

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 Communication

• Director message in the WEBSITE

• Annual Report of AMUL
• Advertisement
• Website
• Amul TV

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 CONCLUSION
1.Inspiring Leadership and Consuming
Values
2.Building Networks
3.Coordination for Competitiveness
4.Technology for Effectiveness

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Thank You

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