Broadcast

Communication
 Introduction to Broadcasting
 Broadcast communication is a
track within mass communication
that pertains to video and audio
content for use on a variety of
platforms.
Ex: news, music programs, talk
shows, movies and advertisements.

 Excellent speaking and writing

skills, as well as familiarity with
the working of media
organizations, are must to
compete for those highly coveted
jobs.
“BROADCAST”

Distribution of audio
and/or video signals
which transmit
programs to an
audience.
Types of communication One Static
Types of Communication Two Static
Broadcasting System
Institutional Public
Address
Low-Powered
(‘Narrowcasting”)
National radio & TV
Satellite Radio & TV
Internet Channels
• Institutional Public Address

Transmit non-
verbal messages
and music within a
school or a
hospital.
• Low-Powered (“Narrowcasting”)

Transmit signal to a
small area like
community radio
stations.
• National radio & TV

Has nationwide
coverage using
transmitter towers,
satellite systems,
and cable
distribution.
• Satellite Radio & TV

Wider areas such

as entire
continents.
• Internet Channels (Live Streaming)

Distribute text or
streamed music
worldwide.
Various audio-video
streaming host sites:
stickam.com,
ustream.tv, justintv,
etc.
• Internet Channels (Podcasting)

Programs on-demand. It is
hosted by several
podcasting sites such as
podomatic.com,
soundcloud.com, etc.
Podcast players can be
embedded in blogs and
websites and can be linked
in social networks.
 Broadcast Frequencies
FREQ. BAND FREQ. RANGE APPLICATION

Long Wave Am 148.5khz-283.5khz (LF) International Service

Medium Wave Am 530khz-1710khz (MF) Commercial Service

Short Wave Band 3Mhz-30Mhz (HF) Commercial Service

TV Band I (Ch.2-6) 54Mhz-88Mhz (VHF) Commercial Service

FM Band II 88Mhz-108Mhz (VHF) Commercial Service

TV Band III (Ch. 7-13) 174Mhz-216Mhz (VHF) Commercial Service

TV Bands IV & V (Ch. 470Mhz-806Mhz (UHF) Commercial Service

14-69)
Thank you and
God Bless!