TANITA HOUSE OF FASHION

GENERAL OVERVIEW OF THE INDUSTRY

Retail establishment is the best type of store retailing, to draw several clients. The other types of store retailing
include, specialty store, supermarket, convenience store, catalogue showroom, drug store, super store, discount store,
extreme value store. Different competitive and pricing strategy is adopted by different store retailers.
HISTRORICAL MARKET TREND

Garment and textile enterprises in the Philippines which relied on quotas underwent difficulties leading to
closure of factories and downsizing. At present, the industry is still seen as one with immense potential that could
generate the jobs needed in the country. Despite numerous setbacks, the BOI, the country’s lead industry
development and primary investment promotion agency, is currently amplifying its initiatives to help the industry rise
again.The Philippine garments and textile industry is gearing up to jumpstart its resurgence and gain back its
reputation as a competitive player in the domestic and international markets with strategic initiatives, projects and
partnerships involving key players, manufacturers, stakeholders underway.
KEY SUCCESS FACTORS

1. Increase Customer Satisfaction

2. Minimum Costs & Profitability
3. Maximize Sales at Best Price
COMPETITIVE ANALYSIS
 A.1 Carlisle Zhiel Clothing Store
Station Alley Centris Station, 2nd Floor Edsa Cor Quezon Ave., Diliman, Quezon City, Metro Manila

 A.2 Oduca Fashionline

Oduca Fashionline is located at tall 59-60, Centris Station, EDSA Cor Quezon Ave, Diliman, Quezon City, 1100 Metro
Manila

 A.3Ameu
Centris Station, EDSA Cor Quezon Ave, Pinahan, Quezon City, 1100 Metro Manila

The competitors are all apparel retail business inside the Centris Mall and have their own set of products.
COMPETITIVE POSITIONING
CONSUMER PROFILE

Tanita House Of Fashion

Geographic Demographic Behavioral Psychographic

Quezon Ave. Ages 16 to 60 Twice a month Concerned with their appearance

CUSTOMER NEEDS
Tanita House Of Fashion

Customer Need Company Offer

Comfortability 

Style 

Quality 

Low Price 
REVIEW OF STRATEGIES

Tanita House Of Fashion

Key Strategy Result

Payday sale up to 70 percent off Successful

Christmas sale Successful