Bike rental shop

Happiness by Bike

Sub: Business planning and Policy Development Prof: Dy chhunsong

Class: Butom Vaitey Time : 3:30pm- 5:00pm
 Group member
 Leng Khemrith 22353

 Heng Srunmeng 24804

 Soch Chanpisey 18360

 Yang Chhiv huy 48862

 Nong Samphors 17134

Group 4
 Content
I. Introduction (Business profile)
II. Vision and Mission statement
III. External and Internal Assessment and SWOT analysis
IV. Goal and strategies of Company
 Goal and strategies ( 3 years plan)
 Objective and Action
V. Structure and Policy in company ( requirement ,employee, customer policy)
VI. Marketing strategies
VII. Legal procedure in Cambodia
VIII. Start Up requirement
IX. Control and evaluate
X. Conclusion
 I. Business Introduction

.
Bike Rental is not new in Cambodia. Bike Rental had become one of the most

environmental friendly businesses that attract many tourists and local people

whom love the beauty of nature with the sense of helping the world’s ozone layer

t.oo.
 Company Overview

Name: CAM BIKES , Logo:

Legal Form: Limited partnership

Slogan: Happiness by bike

Location: Charles De Gaulle,Khum Svay Dang Kum, Siem reap,
Cambodia

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Email: cam_bikes@yahoo.com
Social network: www.facebook.com/cambodia.cambikes
Website: www.cambikes.com.kh
 II. Vision statement

To be the first largest bicycle tour in

Siem Reap and we would like to see

a healthier community by protecting

the environment and improving our

customer well-being.
 Mission Statement
Our Mission is to provide the standard bicycles which are the

popular brand in USA and other high quality accessories to our

customer.

We seek to deliver the best services that are environmental

friendly, healthy, and reasonable price.

We also try to promote all local and international tourist to love

cycling in Siem Reap

III. External and Internal analysis

Strengths Weaknesses
• We have good service
• We have limited bikes(30)
• Qualify mechanic
• Hard to make loyalty customer
• Comfortable bike and
• Lack of Reputation
Accessories
• lack of experience
• Buying with Cheaper price
• The best Location

Opportunities
• The number Tourist Grow
every year
Threats
• Existing Competitors
• The Rise Price of Gasoline
• Cheat from the fake customer
• Changes in Government
• Election In Cambodia 2013
Procurement (forbids the
• Natural disaster (flood)
Motor/ Car to enter the Angkor
area)
TOWS analysis
SO strategies
• we decide to change our
company to the Bicycle
tour company
ST Strategies
We used our strength to make
our company different from other
Bike rental such as:
• Using Mountain bikes and
accessories
• Provide free mini tour for free
• Location
WO strategies
we decide to cooperate with other
Bicycle company. our strategy is to
increase the number of bicycle to 70.
It means that have to buy 40 bikes
more.
WT Strategies
• We decide we create contract
with our customer and employee
so it is easy to our company to
deal with the problem in the
future.
• Focus on promotion regularly
 IV. Goal and Strategies of Company

Goal and Strategies (for 2 year plan)

CAM Bikes Company wants to become the company that can make

the customer feel satisfaction and have enough bicycle for customer

by increasing 40 bicycles more.

Our strategies are:

To find the financial capital for supporting this plan.

To increasing our bicycle to 70 within 2 year.

build network with other Bicycle rental shop and bike shop.

Add more comfortable Bikes and service.

Second Goal and Strategies (for 3 year plan)

Cam Bikes would to become the professional tour in Siem Reap.

Our strategies are:

To cooperate with other Hotel, motel or guesthouse and restaurant
near our location.

having the professional Guide , other transportation service and

improving the structure of management
To Improve Marketing strategies, especially the company Website.
To build the network with other tour companies in some countries
such as Singapore, Malaysia and especially Thailand.
 Objective and Action

To become the company that has the good reputation in Siem Reap
and has some market share at least 660 customers per month.

Our Action :
We focus on promotion strategies and build network with other
people such hotel owner, tuk tuk and tour company.

Develop policies or contract with employee and customer. This

contract or policies can help us to deal with uncontrollable within
the company.

provide special service , the good quality bikes and accessories,

 V. Structure and Policy

 Management structure

Manager
1

Bicycle
Mechanic Cooker Tour guide
cleaner
2 1 1 1
  Responsibilities and skill for each employee

Manager (1):
The cook((1):
deal with customer
• cooking food for stuff
Solve the problem in the company
Set the marketing strategies • Clean the house, shop
Control cash
Control stuff Guide tour (1):
• Marketing, location
Mechanic (2):
• Can speak English well
repair bicycle
Bicycle guide
Marketing stuff

Bicycle cleaner (1):

clean the bicycle
Check and maintain the bicycle
Salary Rate or payroll:

Manager ( Mr:Heng Srunmeng) 200$

Tour Guide 100$

Mechanic 160$

Bike cleaner 70$

The cook 70$

Total 600$
 Policy for employee

Be punctual, hardworking and respect to the customer.

Employee can take day off by asking the permission (10days in one year),
but we don’t allow them to take day off at the same day

The bikes are ready for customer to rent and machine always maintain it.

Employee must wear the uniform and ID card within working hour.

 strategies for employee:

We would reward to employee who take day off less than three days (3days).
If the company can rent above 23 bicycles per day, so the company can provide
10% more of their salary.
 Policy for customer

We will keep passport (for Foreigner) and identification card, ID, (for Khmer Citizen):
“EXCLUDE the Price of the bike rental” Each and every one of the customer shall
deposit 400,000 Khmer Riels (Four Hundred Thousand Riels) or 100$ (A Hundred U.S
Dollars) to ensure the loss and the damage to our rental services such as Bike, and
some bike accessories.

Customer can allow using credit card in our shop.

Customer must return the bike before 8PM (night).

The renter is advised in advance to inspect the condition of the renting bike prior into
signing this leased agreement.

The renter would be responsible for compensation for any damages on the bike upon
the return according to the actual damaged cost

 The renter has agreed with the terms and conditions as mention above.
 Customer Segmentation

Our main potential customer are all tourist both foreigner and local people :
People who enjoy sightseeing in the natural and cultural place like
Siem Reap

People who think about their health , help the environment Furthermore,
some tourist come to Siem Reap which want to control their spending
 VI. Marketing Mix ( P4 )

 Product (P1)

Our Accessories

• 5 of size S
• 15 of size M
• 10 of size L
Compare with our competitors

Our shop Bicycles Other shop Bicycles

Price $6 per day Price $6 -- $10 Per day

• Disc brake with oil • V brake with cable

• U S. brand • Taiwan brand
• 9 speeds • 7 speeds
• Medium class bicycle • Low class bicycle
  Place (P2)

Building size: 8m x 18m

Room: 5 bad rooms, 7 bathrooms

Price: 700$/ month

Address: Charles De Gaulle, Khum

Svay Dang Kum, Siem reap , Cambodia

Our location near to raffle grand hotel and it is

about 9Km to Angkor Wat temple, so it is easy for
customer to travel to the most beautiful temple in
Cambodia.
  Promotion (P3)
Promotion FREE
Yellow page , Guide travelling tour book ,Social page in Facebook, Website

Brochure
Promotion for June July 2013

For single bike only 5$ Save 1$

For single bike (include accessories) only 7$ Save 2$

we also provide some commission 1$ each person to guide tour, Tuk

Tuk and other people bring customers to us. And we also create
membership card for them in order to make them feel good and have

relation with our shop , so they can work hard for us.
  Price (P4)
Service package Price

Single bike 6$

Single bike (for 2 days) 11.50$

Single bike (for 3 days)

16$

Single bike (include accessories) 9$

Single bike (include accessories for 2days)

17$

Single bike (include accessories for 3days)

24$
VII. Legal procedure

There are several procedures in Cambodia to complete before start the

business.
First, CAM Bike is a Limited partnership company so it should have
limited partnership contract.

Second, we must register to Ministry of Commercial (MOC).

Third, we should apply for PATENT and VAT at the local tax
department

last but not lease , we should get the license from Ministry of
tourism and ministry of environment
 VIII. Start Up requirement
Startup Expense $
Legal Fees 50
Salary expense 600
Rental fees(Deposit 3 months +1month fee) 2,800
Food expense 150
Decoration 2,000
Marketing ( advertisement +website) 140
miscellaneous expense 50
Asset
30 Bikes 13,500
accessories 1,890
Desktop 300
Air conditioner 500
furniture 300

Cash reserve 3,720

Total requirement 26,000

 Capital Contribution

Capital contribution

20% 20%
Heng Srunmeng
Leng Khemrith
Soch Chanpisey
20% 20% Yang Chhiv Huy
Nong Samphors

20%
IX. Control and Evaluate

The way to evaluate if the performance is following our

set objective or not.

By checking both external and internal every two month.

Create new strategy and making correction to all failure
act within the company

Accept any recommendation and comments

X. Conclusion
In sum, making strategy to start up a business is easy, but

implement it to be the best and the successful one or not has been

becoming a tough performance to all types of business people. So,

make good plan, act best one.

Thank for your attention
!