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Make it concrete.
Observe
Develop resolution
White Page Syndrome
Appreciate Silence
Is it visually appealing?
Is it easy to say and remember?
Are you speaking in a language and tone
that your customers can understand?
Does your tag line promise something that
you can deliver?
Tag Lines
Does your tag line use different words from
your company name? (Eg: Insurance,
Furniture should not be repeated in the tag
line if already part of the product / service
name).
Do people like your tag line?