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 UNIT I – Developing a Business Plan
Module 1 – Overview of Entrepreneurship
 Module 2 – Recognizing the Potential Market
 Module 3 – The Marketing Plan
 Module 4 – Product Development, Operations and Financial

 UNIT II – Implementing a Business Plan

 Module 5 Implementation of Marketing Plans and Strategies
 Module 6 – Implementation of a Business Plan
 Module 7 Financial Statement analysis and overall Interpretation of a
Business results

a proactive process of developing a

business venture to make a profit. It involves
seeking opportunities for a market,
establishing and operating a business out
of the opportunity and assessing its risks and
rewards through close monitoring of the
SOCIETAL & Economic benefits of
produces more jobs that
adequate to an increase in national
 Millions
of unemployed people will have the
opportunities to have a decent occupation.
Small businesses produce jobs and create
Entrepreneurship amplifies economic
activities of different sectors of
A simple eatery in a rural area and a
coffee shop in an urban area are
both ignite economic activity
regardless of their business scale.
Entrepreneurship introduces new
and innovative products and
New products and services are
always available in the market
because of the ingenuity of
entrepreneurs to seek opportunities
and improve on them.
Entrepreneurship improves people’s living
 How can you look good if not for the
services of your nearby salon or barber
shop? How can your day be complete
without the food that a nearby eatery
cooks? How can you live without the sari-sari
store near your house where you buy your
basic needs?
Entrepreneurship disperses the
economic power and creates
Itbalances the economy by distributing
national income to more business rather
than to only few monopolies.
Entrepreneurship controls the
local wealth and balances
regional development.
It makes sure local resources are
used properly and that every area
has an appropriate allocation of
Entrepreneurship reduces social
conflicts and political unrest.
Imagine if there are no or only few
sari-sari or supermarket stores in your
area. All of you will then fight for the
food supplies because the store
cannot supply all your needs.
Entrepreneurship elicits economic
independence and capital formation.
A country with more entrepreneurs is highly
likely to become financially independent
and will less likely need the help of other
countries. This also applies to families,
barangays, and cities. Entrepreneurship
creates wealth instead of borrowing wealth.